Beverage giant Coca-Cola Bottling Company has celebrated a century of its iconic bottle, the bottle which has been the unique selling point for the brand.

Patrons at the event held in Accra had the opportunity to see how the design of the bottle has evolved over the years and catch a glimpse of the design of the new bottle yet to hit the market.

General Manager of Coca-Cola Ghana Felix Gomis told Joy Business the celebration would be a yearlong event.

General Manager of Coca-Cola Ghana Felix Gomis

“The company will also be rolling out exciting promotions to connect with its consumers”, he said

Mr. Gomis added the price for a bottle coke will be reduced from its initial price of 1 cedi 50pesewes following the launch of its “Yate So” promo.

The event also afforded some young fashion designers and artists the opportunity to exhibit their creative works inspired by the design of the Coca-Cola bottle. This is a move by the company to boost the careers of these artists.

Ghana happens to be one of the top six markets for Coca-Cola in Africa.