Information Minister, Kojo Oppong Nkrumah, has charged Ghanaian media houses to employ innovative programmes that will promote and market the newly refurbished tourist centres in the country.

He believes this will attract many more Ghanaians and people from all over the world.

Develop innovative programmes to market newly refurbished tourist centres - Oppong Nkrumah charges media

According to him, this has become necessary, particularly as the COVID-19 pandemic negatively impacted patronage of our tourist centres and revenues that accrue to the state from the sector due to restrictions on mobility.

Develop innovative programmes to market newly refurbished tourist centres - Oppong Nkrumah charges media

“To our colleagues in the media, our charge to you is that you develop innovative programmes that attracts thousands of people, not just to this site, for example, the National Museum that was just refurbished and opened and the many other tourist sites that we are investing in.

Develop innovative programmes to market newly refurbished tourist centres - Oppong Nkrumah charges media

“We charge you to develop innovative programmes that bring a lot of Ghanaians and people from all over the world to visit these sites, and together, we will be able to bring the Ghanaian economy back to where we want it to be,” he said.

Develop innovative programmes to market newly refurbished tourist centres - Oppong Nkrumah charges media

The Minister spoke on Tuesday at a sod-cutting event to commence rehabilitation and modernisation works on the Kwame Nkrumah Memorial Park (KNMP).

In 2019, Ghana’s tourism sector generated 3.3 billion in revenue to the state with a total of 1.1 million tourist arrivals.

Develop innovative programmes to market newly refurbished tourist centres - Oppong Nkrumah charges media

However, the advent of the pandemic sharply depressed the sector declining arrivals in 2021 by 88.3 percent.

Develop innovative programmes to market newly refurbished tourist centres - Oppong Nkrumah charges media

This Minister Oppong Nkrumah said to recover the sector and set it back to its pre-pandemic levels; the media must play a critical role in developing innovative programmes that will drive domestic tourism and attract foreign nationals to visit our tourist sites.

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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.