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Gary Lineker has deleted an Instagram story post he shared from the group Palestine Lobby, which said: "Zionism explained in two minutes" and featured an illustration of a rat.
A rat has historically been used as an antisemitic insult, referring to language used by Nazi Germany to characterise Jews.
Lineker's agent told the BBC the presenter immediately deleted the post when he learned about the image's symbolism.
The charity Campaign Against Antisemitism said it was submitting a complaint to the BBC.
Lineker's agent said: "Whilst viewing and reposting a video, Gary did not notice a rodent emoticon added by the author of the post. Although if he had, he would not have made any connection. The repost has been removed."
In response to Lineker's post, Campaign Against Antisemitism posted on X: "Nothing to see here. Just Gary Lineker's Instagram account sharing an anti-Israel video misrepresenting Zionism, complete with a rat emoji."
The group added that his "continued association with the BBC is untenable. He must go".
The BBC, when asked if it had any comment on Lineker's now-removed post, responded by referring to its guidance on personal use of social media.
Zionism refers to the movement to create a Jewish state in the Middle East, roughly corresponding to the historical land of Israel, and thus support for the modern state of Israel.
A spokesperson for the Board of Deputies of British Jews said they felt "the BBC should ask him to leave now rather than allowing him to dictate his own terms", according to the Daily Mail.
"He has caused great offence with this video – particularly with his egregious use of a rat emoji to illustrate Zionists."
BBC News has asked the body about its comments and if it has anything further to add.
Barrister Simon Myerson KC, who chairs the Leeds Jewish Representative Council, posted a message to the outgoing Match of the Day presenter, which said: "Posting racism - bad. Deleting racist post - good. Not acknowledging error when paid enormous amount of public money pa by BBC - pathetic."
'I know where I stand'
Last month, Lineker spoke to BBC presenter Amol Rajan about his views on the Middle East.
The sports presenter said: "I know where I stand on this... What's going on there [Gaza], the mass murder of thousands of children is probably something we should have a little opinion on."
The war in Gaza was triggered by the Hamas attack on Israel on 7 October 2023 in which about 1,200 people were killed and 251 others taken hostage.
Israel launched a mass military offensive on Gaza in response which has killed 52,908 Palestinians, according to the Hamas-run health ministry.
Rajan responded to Lineker's comment that the BBC "as a whole needs to be impartial about it", to which Lineker replied: "Why? It needs to be factual."
The journalist said the BBC, as a public broadcaster, needs to be "impartial about conflict", to which Lineker replied: "It wasn't impartial about Ukraine and Russia... I think facts are the most important thing."
Lineker hitting headlines
Lineker was temporarily suspended from the BBC in March 2023 after an impartiality row over comments he made criticising the then-government's new asylum policy.
Reflecting on his tweets in the interview with Rajan, Lineker said he did not regret taking the position he did, but that he would not do it again because of the "damage" it did to the BBC.
In February, Lineker made headlines when he was among 500 other high-profile figures who signed an open letter urging the BBC to reinstate a documentary, Gaza: How to Survive a War Zone, to BBC iPlayer.
The documentary was pulled from the streaming service in February after it emerged its 13-year-old narrator was the son of a Hamas official.
After concerns were raised, the BBC took down the film while it carried out further due diligence. The corporation has apologised and admitted "serious flaws" in the making of the film and the matter is still subject to an internal investigation.
Lineker and the BBC jointly announced in November that he would be stepping down from presenting Match of the Day, although he will still host World Cup and FA Cup coverage.
On top of his presenting roles, Lineker is also the co-founder of Goalhanger Podcasts, which make the successful The Rest is History series and its spin-offs about Politics, Football, Entertainment and Money.
The Rest is Football podcast, featuring Lineker, Alan Shearer and Micah Richards, is also on BBC Sounds.
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