The highly anticipated Joy Ghana Fest 2026 is officially underway, and if the first few hours are anything to go by, the weekend promises to be nothing short of spectacular.

Barely hours into the three-day celebration, the Achimota Retail Center in Accra has already come alive with the vibrant energy of Ghanaian culture, commerce, and community spirit.

As the clock ticks deeper into the day, organisers and early attendees are expressing excitement about what is shaping up to be a landmark event in this year’s Ghana Month celebrations.

Since the gates opened, a steady stream of patrons has poured into the venue, eager to be among the first to experience the festival.

For the vendors, the early hours have brought the first wave of promising activity. True to the festival’s mission of promoting "Buy Ghana, Wear Ghana, Eat Ghana," local businesses are already recording sales and making valuable connections with consumers who are intentional about supporting homegrown brands.

As the day progresses, attendees can look forward to immersive brand activations, more live music moments, and an ever-growing lineup of experiences that highlight the best of Ghanaian identity.

With the event set to run through Sunday, March 22, the early momentum suggests that this will be a powerful weekend of economic activity, national pride, and unforgettable moments.

Vendors still interested in joining the festivities can call 0500238383 or visit the Front Desk of Joy FM at the venue to secure participation.