PZ Cussons Ghana has extended the range of its premium Imperial Leather brands from its well-known portfolio of personal wash into total skin care.

The company has added improved Body Wash, antiperspirant deodorant roll-ons, Imperial Leather body Lotions, Imperial Leather deodorant body sprays and the Imperial Leather male range.

Speaking at the launch in Accra, Abdul-Rashid Hassan Pelpuo, Minister of State at the Office of the President, in Charge of Private Sector Development and Public Private Partnership (PPP), said the dynamic nature of businesses required that companies be innovative to remain competitive.

He commended the management of PZ Cussons for constantly making additions to their product line and giving consumers choice and a rich experience.

Mr Pelpuo said the government was working hard to ensure that the operations of the small and medium size enterprises thrive since they constituted about 90 per cent of businesses in the country.

It is in this direction, he said, that government will organize a SME fair later this year with the emphasis on how the sector could attract the necessary funding for growth.

Ewuraba Adusei, the Brands Development and Activation Manager, PZ Cussons-Ghana, said the company’s brand of products had become an obvious choice for consumers despite the cheap imports from Asia.

She said despite the difficult economic environment that confronted companies last year,  PZ Cussons has remained strong with a healthy 19 per cent growth.

Touching on the new products, she said the Imperial Leather antiperspirant deodorant had provided Ghanaians a means to cut out the sweat in a very humid environment.

She said with its mild alcohol-free formulae, it ensures a healthy unbroken skin after use and leaves the user with a long lasting fragrance all day.

“Moving with trends, Imperial shower gels were introduced onto the Ghanaian market three years ago and it is by far the fastest growing liquid body wash with 49 per cent market share volume. Obviously this is not a mean achievement in a much proliferated market,” she said.

Mr David Afflu, Business Unit Manager, PZ Cussons, said product innovation was one of the key priorities of the company.

He said the company has carefully crafted its logo in an ornate gold crown to symbolize the opulence and luxury of the brand.