Audio By Carbonatix
The CEO of Strategic Communication Africa (Stratcomm Africa), Esther A. N. Cobbah, was recognised as a 'Public Relations Personality' at the 9th edition of As de la Communication (ASCOM).
At the annual African Communication event held in Abidjan, Cote d’Ivoire, she was also credited for her "stellar achievements in communications" and “contribution to the development of the profession in Africa."
The event was attended by policymakers, industry giants and professionals in communication.
ASCOM, a platform for exchanging and sharing skills in communication, brings together seasoned experts and personalities in the communication industry in Africa.
The main objective of this annual event is to inject dynamism into the communication industry and encourage companies and institutions to make communication an important performance lever.
Madam Cobbah said, “There is no doubt about the value that communication has for Africa’s development. I am referring to a systematic, scientific and professional approach to communication which is vital for its effectiveness.
"It is satisfying to see that more and more attention is being paid to the value of communication in our various countries.”
She congratulated other award winners and hoped that “we will continue to establish a network of professional communication excellence on the continent of Africa.”
Other award winners included Orange, Cote d’Ivoire for excellence in digital communication.
The Lifetime Achievement Award also went to Stephane Fouks of the Havas Group; Zenab Badawi, formerly of BBC World News and currently Managing Director of Kush Communications and Paul-Emmanuel Reiffers, president and founder of the Mazarine Group.
Michel Russel Lohoré, the brain behind ASCOM, said, “ASCOM honours companies, institutions and communities whose achievements are imprinted with resilience and bring hope for the future of our magnificent profession.”
Manager, PR and Communications at Stratcomm Africa, Sharon Anim, said, “Stratcomm Africa is proud of the international recognition of our founder in Africa and beyond.
"Stratcomm Africa continues to unleash excellence in deploying our communication expertise to achieve the impacts that our clients require for their success”.
The Stratcomm Africa founder and CEO has won numerous awards over the years, including Media Entrepreneur of the year, 2010, ( Entrepreneurs Foundation) Chartered Institute of Marketing Ghana (CIMG) Marketing Woman of the year 2012, IPR personality of the year, 2013 ( Institute of Public Relations, Ghana), 2015 Top 50 Women in PR (PR News, New York), Female Business Leadership Award 2017 (International Summit on African Leadership, New York USA), CSR CEO of the Year 2017 (Centre for CSR West Africa).
She is the first African South of the Sahara to be appointed to the International Public Relations Association (IPRA) Board.
Madam Cobbah also serves on the Governing Council of the Institute of Public Relations, Ghana (IPR) and was previously on the Council of the Advertisers Association of Ghana (AAG).
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