Every year, Ghana’s premier and digital lifestyle telecom company, Tigo, partners with Breast Care International to create awareness and drive support to fight breast cancer among Ghanaian women.
During the internationally dedicated month of October as Breast Cancer Awareness month, staff of Tigo, together with Breast Care International and a multitude of participants will march through principal streets of Takoradi to show support in working to cut the spread of the disease.
Slated for Saturday, 31st October, the walk called “Walk for the Cure” is expected to draw a record crowd of over 50,000 participants including civil society, religious groups, schools and market women.
Speaking on the partnership, Gifty Bingley, Head of Corporate Communications and CSR at Tigo Ghana said: “This move to support this national campaign against the spread of the disease is our way of educating Ghanaians and demystifying myths around the disease.”
“Once women know what can be done to prevent or detect the disease early on, we can minimize the devastating impact of it”, she added.
The company said it is motivated by the devastating effect of the condition on women and its telling effect on productivity in general, and as such, contributing GH¢30,000 towards the cause.
“Over the years, Tigo’s contribution has greatly helped our awareness creation campaign” said Dr. Beatrice Wiafe Addae, President of Breast Care International and CEO of Peace and Love Hospitals.
She challenged other well-resourced and capable institutions to support its efforts minimize the devastating effect of the disease on women.
Prior to the walk, staff of Tigo have also been actively engaged in the awareness campaign. Since 1st October, staff have been wearing the symbolic breast cancer pink ribbon badges for a donation of any amount. In collaboration with Dr. Beatrice Wiafe Addae’s Peace & Love Hospital, staff were also treated to free mammograms.
A special fundraising buffet lunch was held for all staff on Friday, and all donations raised, together with the pink ribbon badges donations will be matched by the Corporate Responsibility department, for a special presentation to Breast Care International. The money will be used to cater for the cost of surgery for some breast cancer patients.
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