Ghanaian photographers Twinsdontbeg have pledged to leverage their photography skills to help secure victory for the New Patriotic Party (NPP) in the upcoming elections.

They made this commitment while speaking on The Career Trail program on JoyPrime.

According to the duo, their interest in politics began during their time at Kwame Nkrumah University of Science and Technology (KNUST), where they supported NPP’s current Organizer, Henry Nana Boakye, during his campaign for Student Representative Council (SRC) President.

Despite not winning the election, they remained active in politics and other extracurricular activities, building a strong network of connections with individuals who are now influential figures in Ghana’s political sphere.

Among those they connected with is Fatimatu Abubakar, now the Deputy Minister for Information, who introduced them to the Second Lady, Samira Bawumia, making them her official photographers.

“Our commitment to entertainment, fashion, politics, showbiz, end us where we are today. We met Fati Abubakar at the university, and after we started photography after university, she was part of the national politics at that time. She is the one that introduced us to H.E. Samira Bawumia,” she elaborated.

As political photographers, Twinsdontbeg emphasised the importance of strategic photography, considering angles to effectively communicate with their target audience. 

They cited the communication team of Kenya's First Lady, Mama Rachel Ruto, who drew inspiration from Samira Bawumia's social media engagement and images, which ultimately contributed to their election victory.

“When the Kenyan First Lady, they won the elections, Mama Ruto. Her communication team were directed to use Samira Bawumia’s social media and images as a way to also promote her. So we were in Nairobi for a climate conference and I was sitting with her team.

"And they didn’t know I was the one behind the images. So they were just saying that, after they won the elections, they used Samira Bawumia’s branding and images as a way to also learn and use it for the First Lady of Kenya,” they further explained.

Confident in their approach, they added that, “We are going to use photography to win the next elections for NPP.”