February 14 in recent years has usually been such a big date on the Ghanaian social calendar, however it is almost passing unnoticed in 2007 except for occasional reminders by radio stations. Whatever hit Lovers’ Day might have hit it big, and the desperate search for excuses (or reasons?) has now been carried over to the cathedral. Shops merchandising Valentine products; wines, pastries, greeting cards, clothes, rings and the usual hampers are not too enthused with sales this season, and have their proprietors asking if moral messages from the pulpit is the problem. But the Resident Bishop of the Christian Action Faith Ministries, Ghana, Bishop James Saah readily dismisses any such assertion that religious leaders are to blame for the seeming lack of interest in this year’s Valentines Day celebrations. Bishop Saah says most religious leaders have nothing against Valentine’s Day, but only seek to promote morality in the celebration of the day. “Definitely Valentine is good. It is good , there is a certain aspect of it that brings a good influence on society. But on a larger plane, from the economic perspective there are those who have taken advantage and commercialized and merchandized Valentine to a point where all kinds of meanings are read into it.” He maintained that the Day ought to be celebrated within proper perspective, and exchanging gifts and greetings even over the phone and through cards could suffice for the expression of love. “But the day after if you wake up to find out that classrooms are filled with condoms and somebody says that he sold two million condoms and things like that, then you know something didn’t gel, something didn’t go right.” And two more strange things; it was just too difficult to come across any celebrant in the familiar Valentine costume of RED, while the Labadi Beach in Accra, regularly playing host to a hive of Valentine Day festive programmes, was seeing just a little more than any day.