Institutions in Ghana improved their customer service for clients in 2020 as compared with 2019, scoring a higher mark of 65%.

Per the Customer Service Index by the Institute of Customer Service Excellence Ghana, the country’s institutions moved up from a little above 62% or grade C to 65.55%, a grade C plus.

In the other category, the hospitality industry which is largely dominated by hotels topped as the most customer service oriented institutions.

The public sector was the second least customer oriented service sector.
Scoring more than 65%, according to the Institute for Customer Service Professionals, was a marginal improvement by the country from the 2019 score, which was pegged at 62%.

The nation’s performance in the customer service relations was an average one.

The 2020 Customer Service ranking focused on sectors of the economy including, financial, hospitality, retail, transportation, and online businesses, among others.

The hospitality sector topped the sectors with the best customer care service in Ghana in 2020.

Chief Executive of the Institute of Customer Service Professionals, Yvonne Ohui McCarthy, explained that even though the public sector recorded the lowest score, the Social Security and National Insurance Trust performed remarkably well.

Access Bank Ghana is the best performing bank on the customer service rank for the financial sector.