Wilmar Ghana Limited, producers of Frytol cooking oil and Fortune Rice, has launched a promotion to reward its loyal customers in the wholesale sector.

Dubbed ‘Wholesalers Vacation Papabi’, the promo would run for four months and offer hundreds of wholesalers an all-expense paid trip to an European country.

The wholesalers of Wilmar Ghana will be given monthly shopping vouchers of GH¢2million for the four-month promo period.

Speaking at the promo launch in Kumasi, Head of Trade Marketing, Patrick Sarpong said the promo is to show gratitude to wholesalers who have remained loyal to the company over the years.

According to him, every wholesaler is a winner.

"Our wholesalers are hardworking people who don’t find time to go on quality vacations. So it’s a reward scheme to give them quality time off their busy schedules,” he said.

Mr. Sarpong said the promo would also afford customers the opportunity to tour the company’s facilities across the country to better appreciate its operations.

Wilmar Ghana believes businesses that are sustained are the ones that drive a win-win partnership with all its stakeholders, including wholesalers, retailers and consumers.

This promo is the 3^rd of its kind by Wilmar Ghana to support wholesalers in this period of the Covid-19 pandemic.

Winners of last year’s promo who made it to Dubai are eager to win big in the current promo.