Ghana Corporate Brand Awards will come off on Friday, August 5, 2022, at the Movenpick Ambassador Hotel, Maven Communication, the organiser has disclosed.

Ghana Corporate Brand Awards provides credible recognition for the country's most popular and trusted brands.

The award is intended to bring together the most credible and consistent companies across various industries.

This accolade reassures existing customers that they are engaging with the right brand and motivates potential customers to try the brand.

Awards criteria

The companies and individuals selected for the Ghana Corporate Brand Awards are evaluated and graded by the Awards’ Research Board.

This consists of prominent and well-learned figures in the world of business, branding, advertising and marketing.

It also includes a consumer poll run by an independent survey under the selection criteria below: Quality, Market Dominance, Resilience, Customer Loyalty, Corporate Responsibility and Overall Market Acceptance.

Award process

The Research Board takes a holistic approach to identify the finalists of the Award. The competition's criteria and categories cover the wide-ranging aspects of professional brand management, consumer preference with a decisive majority, innovative brands strategy, consistent brand IPR protection and sustainable brand trustworthiness.

Award benefits

• National press and media activities by the awards will highlight the brand’s achievements.

• The sheer reputation and image of a leading brand is a high motivator for employees and reinforces high morale and employee loyalty.

•Suppliers/customers are reassured that they are working and dealing with a reliable brand.

Maven Communications pushes the Goodwill of Corporate Brands to the next level.

The awards night is strictly a black-tie event.

This award serves as a confidence booster for customers of awardees by reassuring them that they are dealing with a brand that serves as a benchmark in the industry. Also, it will spark up the interest of prospective customers in the award-winning brand.