Audio By Carbonatix
The UnitedMasters music platform will again kick off Grammy weekend with a trio of buzzing independent artists: Nigerian singer Davido, Dominican rapper Tokischa and South Africa-based DJ-artist Uncle Waffles.
The show takes place at the Hollywood Palladium on Friday, February 2.
Last year’s showcase featured Brent Faiyaz, Russ and Tobe Nwigwe and drew some 2,500 fans, including Jay-Z and Beyoncé, Nas, DJ Khaled, Wiz Khalifa, Future, Daniel Kaluuya, Damson Idris, Gayle King, Jermaine Dupri, Grandmaster Flash and more.
As the announcement notes, more than half of this year’s Grammy nominations include independent artists.
“Last year was the first time we brought independence to music’s biggest weekend,” said Steve Stoute, founder and CEO of UnitedMasters. “This year, we’re coming back to celebrate global independence featuring international acts. We’re showing artists that they can be completely independent while sharing the same levels of success as their label-signed counterparts. It’s an experience where artists, brands, and fans can all come together to celebrate independent music.”
UnitedMasters connects brands with culture to create these unforgettable moments. Diageo, Ally, Delta Air Lines, Visa, and Disney all partner with UnitedMasters in large-scale commitments benefitting the UnitedMasters community of artists.
Diageo and Bulleit Frontier Whiskey continue as the official spirits partner of “A Celebration of Independence.”
“Now more than ever, creator independence is growing in importance. At Bulleit, we are passionate about developing impactful ways to connect the world with Pioneers that are pushing the boundaries of creativity,” said Jesse Damashek, SVP Marketing, Whiskey and Liqueurs at Diageo.
“We are beyond excited to return to the Celebration of Independence event as it continues to be a major milestone in kicking off a new year of collaboration with UnitedMasters Artists.”
Joining them this year for UnitedMasters’ second annual Celebration of Independence are Diageo’s Johnnie Walker, Ally, Honda, and Delta Air Lines.
Latest Stories
-
MPs partner with Afarinick to boost Ghana’s cocoa production capacity
8 minutes -
Where are the jobs?- Sammy Awuku questions government
15 minutes -
Ghana needs effective solutions to rising unemployment, not slogans – Oppong Nkrumah
20 minutes -
Oppong Nkrumah calls for overhaul of Ghana’s youth employment strategy
30 minutes -
Minnesota attacker pleads guilty in killing of lawmaker and husband, avoids death penalty
32 minutes -
When does personal conduct become institutional responsibility? The GES debate explained
33 minutes -
Scientific consensus calls for wildlife protection to be integrated into global climate change policy
47 minutes -
Seequent turning old data into the new mining edge
48 minutes -
NPA receives ultra-modern tanker drivers’ rest stop at BOST Kumasi depot
51 minutes -
Toronto police officer dies in raid linked to US consulate shooting
54 minutes -
Black Sherif and how to listen to Ghanaian pop
1 hour -
GOIL proposes GH¢23.5m dividend, profit rises to GH¢90.67 million
1 hour -
African Forest Forum study finds gaps in science journalism and forestry reporting in Africa
1 hour -
Sunnyside Schools marks AU Day, calls for stronger cultural awareness among learners
1 hour -
“Love is not enough?” – itz Tiffany’s “Money” teaser ignites debate over modern relationships
1 hour