
Audio By Carbonatix
mPedigree Network, a global brand which uses mobile phones and other web technologies to secure products against faking, counterfeiting has introduced a new technology to fight piracy in Ghana's textile industry.
The Goldkeys technology, is part of a new campaign to end the age-long canker in the local textile industry.
The campaign dubbed OGA- Original, Genuine, Authentic- is in collaboration with Premium African Textiles, owner of the GTP, Vlisco and Woodin brands.
The campaign comes at a time when government has constituted a task force to fight piracy which is said to be eroding gains made in the textile industry.
The task force which gained notoriety for seizing pirated textiles and burning them was at some point disbanded by the ministry.
With its enormous successes in fighting counterfeit drugs across the globe, mPedigree is convinced its Goldkeys technology would help fight piracy in the textile industry.
Textile dealers would only have to authenticate the packs of product they buy by sending codes on scratch-labels for free to 1393.
The technology would help textile dealers to authenticate original textiles produced.
Selorm Branttie, Strategy Director of mpedigree told Myjoyonline.com that the adoption of GOLDKEYS to protect GTP waxprint and other high value textile brands marks a new high of innovation in a sector that has historically been a major job creator and leading light of Ghanaian manufacturing.
Stephen Badu, Marketing Director of Premium African Textiles, emphasised in a speech at the launch of the campaign that his company was committed to breaking ground in the use of the latest technology to ensure that their customers secure the full value of the product they purchase.
He said that as a brand that cuts across several markets beyond Ghana, Premium African Textiles aims for international standards, and that the company cannot allow anything to interfere with its focus on quality.
Latest Stories
-
Boakye Agyarko outlines plan to strengthen NPP communications machinery ahead of 2028
55 minutes -
Takoradi MP proposes policies to streamline Ghana’s mining industry
58 minutes -
Defilement: Victim’s family praises DOVVSU, recommends promotion for two personnel
1 hour -
Two friends granted GH$200k bail over gold theft
1 hour -
24 pick nomination forms for Akan NPP executive elections
1 hour -
Gender, Finance ministries explore incentives for institutions complying with Affirmative Action Law
1 hour -
Flooding in Ghana: Asantehene calls for engineering solutions
1 hour -
Read Full Judgment that sent Herald Editor Larry Dogbey to prison for 7 days
1 hour -
GoldBod spends $16.11bn on gold purchases to strengthen Ghana’s economy
1 hour -
ECOWAS Court seeks stronger compliance with judgments
2 hours -
Gov’t moves to enforce MP-MMDCE collaboration on DCAF, local development projects
2 hours -
Gov’t urged to remove taxes on solar panels to enhance residential accessibility
2 hours -
Prisons Service interdicts officer after alleged smuggling attempt
2 hours -
Ghana Pentecostal Council calls for enforcement of building laws
2 hours -
Prestea Huni Valley MP urges ban on live ammunition at festivals and funerals
2 hours