There is keen competition among Ghanaian banks to maximize their customer base hence, daily strategies and plans are put up at all banking sectors to attract more customers.

There is a swift race among banks to maintain or attract traders to save with them. But you ask if much has being done to address some petty concerns of the traders.

Traders are usually found at the market or across streets. Majority of traders are in the lower class and have little or no knowledge of the importance of banking.

This group of people has their own personal reasons not to bank. Their reasons need attention to detail but maybe ignored by some financial institutions.

First and most, the mentality to always re - invest the daily sales into the business is challenging for one to be convinced to save. Traders believe putting back the money in the business gives a better profit margin than gaining little interest from savings.

Traders at times do fail to realize that a GH1 saved out of a GH10 daily sale helps to guarantee against uncertainties.

Auntie Mensah who owned a stall at a market had to be convinced to save 10% of her daily income profit for uncertainties. Months after adhering to the advice her market area including her stall got burnt so she had to rely on her saved money to acquire loan to start up again!

Second, the it is too late thinking of the traders is one other setback. People who have challenges in life tend to think it is late for everything they engage in.

The up downs in trading and the age of the traders make them believe it is late to save therefore, it is only good to re - invest profit to grow their business quickly.

Third are contentment and no reason to catch up on society. Most times the bankers’ message is only for customers to save to have access to loans, but contentment with their little marginal profits fails to implore them to save.

Traders a time feel comfortable with their situation or condition hence, using loan as bait does nothing to convince.

Last is punishing people for banking. In recent times bank charges come in too many varying modes. Too many charges by the bank on services provided seem to be punishment for the customer. Why should a marketing banker convince a trader to pay – in their profit only for the bank to place charges? More charges are deemed as punishment by traders!

Indeed, in as much as banks are doing more to attract small businesses to save with them, more work need to be done to woo traders.