Fidelity Bank Ghana has set out to be among the top five banks in Ghana by end of 2013, and eventually emerge as a world-class Ghanaian financial institution. The bank is currently the 7th largest bank in the country and the 19th most prestigious company in the Ghana Club 100. Managing Director, Edward Effah says the target is to position the bank to impact significantly on businesses and support customers to be profitable in the economy. He spoke to Luv Fm in Kumasi, where the bank has commissioned five points of service in the metropolis – Adum, Ahodwo, Suame, Atonsu and Stadium. Five additional branches will be opened in the city next year. Fidelity is a fully-owned Ghanaian bank, employing 1,500 people and with a customer-base of over 200,000 customers, and growing by an additional 10,000 a month “because of attraction to brand, products and services”. The bank is celebration “five years of Ghanaian Banking Excellence” and by the end of 2011, Fidelity would have established 40 branches across the country with a total asset portfolio of Gh¢1billion. Mr. Effah said the bank’s outstanding performance over the past five years is indicative the Ghanaian can also make it big in the world of business. He says the bank will continue to develop products to serve all segments of the economy, emphasizing that Fidelity’s joint-venture partnership with Ghana Post is to roll out financial services at the doorstep of Ghanaians. The Asantehene, Otumfuo Osei-Tutu II, charged the bank to “move a step further by focusing on financing SMEs in Kumasi and the region as a whole” to harness and nurture the potentials of small business enterprises for economic growth. He also entreated Fidelity to capitalize on the strategic location of Kumasi as a link to the northern and southern parts of Ghana and other West African countries.