Audio By Carbonatix
The BBC World Service has launched three websites for Ethiopia and neighbouring Eritrea as part of its biggest expansion since the 1940s.
The sites would be a "source of truth" in a region with limited independent media, said BBC editor Will Ross.
The Amharic, Afaan Oromo and Tigrinya sites' launch will be followed in a few months by the launch of radio programmes in the three languages.
The UK government announced a funding boost for the World Service in 2015.
It paved the way for the expansion drive in Africa and Asia.
"We know that there is a great deal of hunger for audiences in Ethiopia and Eritrea to access a broad range of high quality content in Amharic, Afaan Oromo and Tigrinya," said Ross, head of the new services.
Eritrea won independence from Ethiopia in 1993 after a 30-year war.
Tensions with Ethiopia remain high across a closed and heavily fortified border.
An estimated 80,000 people died during a 1998-2000 border war between the two states.
Ross said he believed that the potential audience in the two countries - which have a combined population of more than 100 million - was huge, and social media would play a key role in helping to target a younger audience.
"There is also a significant diaspora, which retains strong links with 'home'. The political situation in both countries has triggered the development of a large vocal, activist presence in the diaspora," he said.
"The current news choice for many in Ethiopia is either a pro-government platform at home or a vehemently anti-government offer from the diaspora."

The new Facebook pages in the three languages have already generated a lot of interest. The Afaan Oromo site had more than 30,000 likes after just three days.
However, internet penetration is currently very low in both states, and the planned launch of radio programmes would be a vital part of the BBC's "rich mix of content" for Ethiopians and Eritreans, Ross said.
"A major aim of the output will be to help Ethiopians and Eritreans better understand their place in the world. The new language services will also provide the BBC's global audience with a far better perspective and understanding of the Horn of Africa," he added.
Latest Stories
-
National Chief Imam remains Ghana’s strongest symbol of interfaith harmony – Mahama Ayariga
3 minutes -
Gov’t to upgrade all rural telephony networks to 4G capability – Sam George
20 minutes -
‘We’ve never seen a CJ in our judiciary system who is everywhere like MTN’ – Janet Nabla
21 minutes -
Lawyers, prosecutors fume over abandoned 26-year-old Upper West High court project
26 minutes -
At least two dead in blast at Bolivia military barracks
58 minutes -
Tate brothers officially indicted with trafficking and sex crimes in Romania
1 hour -
US envoys arrive in Moscow ahead of Ukraine talks
1 hour -
Health Minister to brief media on Free Primary Healthcare programme on Monday
1 hour -
‘It was inappropriate to make that comparison’ – Dr Pumpuni Asante on CJ’s SOE comment
2 hours -
Photos: Final-day shopping continues at Joy FM Back-to-School Discount Fair
2 hours -
Darkey and Frimpong set up J30 Accra boys’ doubles final
2 hours -
When war takes more than territory: The human cost of conflict
2 hours -
Review SHS placement policy to give more BECE candidates access – Kwesi Kwarteng
2 hours -
Tano South Municipal Assembly moves to curb road carnage with speed ramps
2 hours -
Duvor Klu, Gakpo win J30 Accra girls’ doubles title
2 hours