As part of efforts to offer efficient and effective funeral arrangements for the dead, Enterprise Group has launched the Transitions Funeral Home in Accra.

This is a comprehensive funeral management wing of Enterprise, to offer efficient and effective funeral arrangements for the dead with the provision of all funeral necessities.

The ultramodern facility, which houses all the needs for funeral celebrations, comes with hearses, caskets showroom, embalming room, a mortuary, a 316 expandable capacity Chapel and reception facilities.

The facility which is the first fully integrated funeral services provider which in the event of bereavement offers comprehensive funeral services to individuals who sign on to the Enterprise Life funeral insurance policy.

Speaking at the launch, the Chief Executive of the Ghana Investment Promotion Centre (GIPC), Yoofi Grant entreated local investors to venture into the funeral home business.

According to him, even though the business remains one of the most lucrative in the country, low investment in the sector has made it impossible for the economic potential to be fully realized.

Mr. Grant said increased investments in funeral home business should therefore go a long way to create jobs and also boost government revenue.

Also, the General Manager of Transitions Funeral Home, Jodene Smith said the high cost of organizing funerals in Ghana should be reversed if the funeral home sector attracts more investments and well regulated.

She noted that, the company provided pre-funeral services, an insurance product suitable for the needs of an individual and a family.

Madam Smith noted that the services provided by the company included embalming, washing, dressing, beautification, a hearse service, a Chapel and reception facilities among others saying, the company puts everything together as a package.

She stated that, at the time of death, the client or family member needed to call and inform Transitions and they would be available to move the departed to the premises of the funeral home for further and better preparation towards the funeral celebrations.

She said the company, which had been in operation since 2012, had provided services to many families.

Jodene Smith urged the public to choose Transition for a bouquet of funeral products and services.

Mr Keli Gadzekpo, the Chief Executive Officer of Enterprise Group, said Transitions was a very significant addition to the range of products and services because as a company, “we want to be at your advantage from cradle to grave, thus when you are born to when you depart.”

He said: “We set the Transitions up so that you will not have to worry about the many things you have to do in preparing for a funeral.

“To benefit from the range of services provided, there are two options; thus buying an assurance policy in preparation for the unfortunate or as soon as it happens, you call the Transitions team and the services will be delivered.”

Mr Gadzekpo urged other potential investors who may join the funeral management industry to approach it with all dignity because the bereaved family were most vulnerable during the incidence of death.