DStv Mobile, a leading player in the sub-Saharan mobile TV market, has launched its latest product, the iDrifta in Ghana. The gadget, according to MultiChoice Ghana, will enhance mobile TV viewing on popular Apple mobile devices - iPhone, iPad and others. The company already has devices such as the Drifta, Drifta USB and Walka and DStv Mobile on the market. “The iDrifta is a plug-and-play mobile DVB-H receiver, specifically designed for Apple mobile devices,” Edward Kwame Owusu, Country Manager of DStv Mobile, Ghana, said at the launch. He added that, “It is portable and lightweight, and will allow users with Apple devices to enjoy all of the great entertainment they’ve come to expect from DStv Mobile.” Edward explained that, “After plugging it into your iOS device, the application opens automatically and you can start watching DStv Mobile right away. This means that viewers with Apple mobile devices can now access our full range of channels anywhere, anytime – from Africa Magic World all the way through to Nat Geo Wild.” The iDrifta uses DStv Mobile’s DVB-H signal – a cutting-edge broadcast technology on the market in terms of handheld devices and it boasts a battery life of three-and-a-half hours. “We will also continue using our learnings across Africa to enhance local subscribers’ experiences from both a content and technology perspective. This is a strategy that we’ve built on since first launching in Ghana in 2008,” Edward added. DStv Mobile platform has channels such as Supersport, Africa Magic, CNN, Disney Junior, Channel O, BET and Sony Max and can currently be viewed in Accra and Tema.