Audio By Carbonatix
Google is to be told by the EU to change the way it gathers personal information if it is to avoid "high risks to the privacy of users".
Twelve recommendations were outlined in a letter signed by 24 of the EU's 27 data regulators, Reuters reported.
It follows a nine-month investigation into the company's data collection practices.
Since March, Google has combined data from sites like YouTube and Gmail to better target its advertising.
It meant 60 individual privacy policies for individual Google-owned sites were merged into a single policy for all of its services.
Reuters quoted the letter ahead of the EU's official announcement, which will take place on Tuesday.
Google has maintained the policy complies with EU law.
But regulators immediately raised concerns about the changes when they were implemented earlier this year.
The French data regulator, CNIL, was tasked by the EU to investigate the policy on behalf of the other countries in the EU.
Location data
The investigations were overseen by the Article 29 Working Party, a group of representatives from each member state tasked with promoting the application of the EU's Data Protection Directive.
It stopped short of declaring Google's data gathering practices illegal, but made clear 12 measures the company must put in place to satisfy the concerns.
"Combining personal data on such a large scale creates high risks to the privacy of users," the letter is understood to say.
"Therefore, Google should modify its practices when combining data across services for these purposes."
Those recommendations are said to include a focus on personal information and browsing records, as well as the collection of location-based data and credit card details.
On Monday, a source at Google told the BBC that the company would look closely at the recommendations, but noted that the findings were not as serious as some industry watchers had predicted.
'Unprecedented'
Auke Haagsma, a director for the Initiative for a Competitive Online Marketplace (Icomp), told the BBC that Google should have anticipated the EU's stance.
"The EU was very clear, even before Google introduced its changes, it almost certainly violated EU law."
Mr Haagsma said the agreement, which involved representatives from all of the EU member states, represented an "unprecedented" level of concern, and posed a threat to Google's future operations.
"In Google's business model there is an inherent conflict of interest," he said.
"On the one hand Google wants to offer good services to users, but on the other it's being paid for by advertising.
"Google is collecting so much data. If people realise that, they are afraid people will say no."
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Latest Stories
-
CSIR warns Ghana’s soil health is deteriorating, calls for urgent national action
18 seconds -
Two feared swept away after River Agyei overflows Kasoa–Domeabra road
4 minutes -
Tony Elumelu appointed chairman of Seplat Energy
17 minutes -
Education Minister raises alarm over indiscipline in SHSs, announces national reform conference
19 minutes -
Lom Ahlijah advocates tech-based monitoring in schools after assault case
23 minutes -
UTAG threatens nationwide strike over delay in book and research allowance rate
31 minutes -
Boundary Commission urges border residents to protect boundary pillars and support national security
33 minutes -
Ghana to grow at 5.0% GDP in 2026, but faces huge investment financing gap – AfDB
35 minutes -
Deputy AG, 14 CSOs appear at Supreme Court for hearing on challenge to OSP’s prosecutorial powers
40 minutes -
Minority MPs meet Ghana High Commissioner to Canada to discuss diaspora welfare and bilateral relations
49 minutes -
GNAT threatens WASSCE boycott over detained Nyinahin SHS teacher
56 minutes -
Free SHS: Education Minister hails end of school food shortages
1 hour -
NLA Director-General calls for a concerted effort in fight against illegal gambling
1 hour -
74% of returned Ghanaians had overstayed visas – South Africa’s Int’l Relations Minister
1 hour -
Ghana’s National Vaccine Institute joins WHO-backed Global Clinical Trials Forum
1 hour