Managing Director of Starlife Insurance, George Addison says only a new business model for Life Insurance could boost insurance penetration in the country. This, he suggest includes market reforms, new generation products and leveraging on information management. According to him, these strategies should help increase the country’s insurance penetration level which is still below one percent. Mr. Addison spoke to Joy Business at the Starlife Brokers Summit. “In other countries Life Insurance Companies are able to mobilize long term funds which are used for roads, construction and real estate and other business projects". "So if we really want to make use of the favorable climate we have created then there is the need for insurers to find ways to deepen penetration. he explained.