One of the co-founders of Afrochella, Edward Asafu Adjaye, has been directed to step down from his leadership role and responsibilities effective immediately.

This comes after numerous sexual assault allegations were levelled against him by some people on social media.

On a Twitter Space on August 10 some of his alleged victims claimed Edward, popularly known as Deezy, sent them inappropriate and unsolicited nude pictures adding that he blocks them when they do not respond positively to his advances.

Following the spaces, many users called for the dismissal of Deezy from Afrochella and all its future events.

In a press statement shared on August 13, Culture Management Group the parent company of Afrochella noted that they do not take kindly to any form of harassment, discrimination or violence.

“We do not support misconduct toward women and assure you that we're reviewing all materials related to these recent claims. Within the next few days, we will share our resolution and path forward with respect to our community and in alignment with our zero-tolerance policy,” they noted.

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The company added that "as we conduct our internal review, Edward (Deezy) Asafu Adjaye will be stepping down from his leadership position and responsibilities at Afrochella effective immediately."

The statement explained that the team is dedicated to providing inclusive and safe event experiences and hence takes all forms of sexual harassment and inappropriate behaviour very seriously.

Meanwhile, some people are reacting to the press statement with many hoping to see more action taken by the Afrochella organisers.

Some people have also directed the general public to be patient amid the allegations and desist from attacking the Afrochella brand because of one person's actions.

So a brand and event that promotes a whole country and helps others make some money, should be shut down cus one deezy guy misbehaved? Why not direct the anger to him and not Afrochella?

— Frisky 👅 (@iansuzir) August 11, 2022

Eii sake of deezy issue them suspend Afrochella? I hope not

— Frisky 👅 (@iansuzir) August 11, 2022

We spoke and you listened. Well done

Glad they did the needful. The brand is too big to go down because of one guy. Don’t want what’s happening to chalewote to happen to afrochella.

— Tafari (@af_ia_blue) August 15, 2022

Now that Afrochella has shown clear responsibility, they should begin working with organizations in Ghana that support survivors so the women he harassed, was sexually violent to, receive care and healing. Survivors should be centred & cared for.

— Goddess of BLACK. (@xm_muva) August 15, 2022

Someone who is suppose to know better can’t realize the person and the company are two different entities yet proceeds to put afrochella there as though deezy is the sole proprietor. https://t.co/kRnYmPr7or

— Kwe$_ (@N_diaye1) August 11, 2022

go at Deezy by all means but leave Afrochella alone 😎

— Bucks Kwesi (@bondzii) August 11, 2022

You see how them they drag Afrochella cos of Deezy ei issue, same way them drag Mantse and even add Chale Wote festival for inside.
Let the laws deal with the offenders and leave the brands out.

— Charlie18 (@Itz_Charlie18) August 11, 2022

How is that got something to do with Afrochella?
Afrochella is a limited liability.. so deal with him personally.
You can even sue him but exclude Afrochella.

— Mubarak (@Muba_AY) August 15, 2022

Thank you! Happy to see I’m not the only one who won’t let this go. #Afrochella must respond to his appalling sex offender behavior. The Twitter suspension at this point feels like a ploy to make the matter die down so we don’t attract the attention of sponsors & those outside GH https://t.co/17r0HNrfL0

— a_G (@Araba_AG) August 15, 2022

Lmaoo mid thinkers everywhere..
Afrochella releasing a statement saying Deezy is to step down of his positions doesn't mean he's not getting his cut after the festival

— so I got bounced, lol (@stubbornchuck) August 15, 2022