Bharti Airtel, a leading global telecommunications company with operations in 19 countries across Asia and Africa, has been ranked amongst the top five firms in Corporate Reputation in India. The current ranking of companies is based on Nielsen Corporate Image Monitor, an annual survey conducted by the Nielsen Company. The survey is based on key parameters of corporate reputation including customer service, product quality, financial performance, workplace environment, corporate ethics, vision & leadership, and social responsibility. The study pointed out that innovation is an increasingly important element in shaping a company’s reputation, and Bharti Airtel ranked second on the innovation parameter amongst all companies. In 2010, the Wall Street Journal had ranked Bharti Airtel amongst India’s most innovative companies in the Asia 200 Survey. Nielsen Corporate Image Monitor 2010 represents the views of 1,705 people, including policy makers, investors, corporate executives, influence groups, corporate elite and the general public, across the top seven metros. Bharti Airtel is the mother company of Airtel Ghana and all Airtel operations in 15 other African countries. Source: Adom News/Ghana