Audio By Carbonatix
One of Black Stars’ official sponsors Cheki Ghana has rolled out innovations to take the sale of cars a notch higher.
The online car dealer has been in Ghana for about a year started active operation 6months ago, with its headquarters in Kenya and branches in over 10 African countries.Cheki Ghana was the latest to join the sponsors of the men’s senior national team ahead of the World Cup in Brazil
Cheki Ghana has outlined plans like monetization, forming a vibrant association for car dealers, partnering banks and insurance companies to ensure a one stop shop for everything automobile.
In a special seminar designed for car dealers in Accra last week, Mr Eric Amoako-Twum, Country Director of Cheki pointed out that the event was part of his outfit’s plans to strengthen its relationship with car dealers.
He revealed that the seminar primarily sought to revolutionize how to sell cars and to make sure that dealers market grows.
“Cheki is here to stay; we are embarking on this exercise to change the status quo regarding the sale of cars, and as part of plans to ensure that happen, we would be partnering banks and other financial institutions, insurance companies among other plans.
“For instance, partnering an insurance company will make providing an insurance cover for a car easier; we have business advisory personnel who visit various garages to help by way of advice to sell.
“Our concept is different, and the car dealers will attests to that,” he added.
Dubbed ‘Leadership Appreciation Day’, the interactive forum offered the many car dealers who participated the opportunity to present their challenges and how best to offer professional services to buyers.
Management Staff of Cheki Ghana did several presentations to equipped participants with the requisite tools to ensure quick sales; Dealers were made to realize from the presentation that cars with price tags sell quicker.
Some of the participants admitted how beneficial the session was and the potential to change their ways of dealing with their respective clients.
Cheki Ghana has over 13,000 vehicles on site, 500 car dealers, 70,000 people visiting the site every month with 1.2milion per view monthly.
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