Ghanaian musician Okyeame Kwame has asked creatives to insulate themselves against criticism from the public.

According to Kwame, once someone chooses to get into showbiz, they have opened themselves up to the public to talk about them. However, the onus lies with the individual to allow what is written or said about them to get to them.

“I think that you need to build mental resilience; you personally. Because you need to understand that what people are doing, the world is not happening on your clock. Yes, you have 2.5 million followers on Instagram but they are following you to see something. They are not yours, you can’t own them. When people insult you on Twitter and Facebook and others you shouldn’t own it because that is what they want to do.

You must also find a way to do what you want to do, no matter what is happening around you. So build mental resilience and know that even though you are celebrated the world is not happening on your clock and I think that if you do this and listen to your body, you don’t intoxicate yourself with too much data, too much reading, with too much alcohol, with too much pills, with too much sex,  and you are in tune with yourself you can hear if your heart is about to get an attack," he said on Joy FM’s Showbiz A-Z while discussing how to ensure healthy living as a creative.

He also told the host Kwame Dadzie that the media and other actors in the entertainment ecosystem owes it a duty to help protect the sanity of celebrities.

Okyeame said some of the things the media report have adverse effects on the mental health of creatives. 

“Artistes are human beings. He comes to sit on platforms like this and speaks out his heart and share his vulnerable moment. And then you take that part out and twist it for clickbait and then everyone is calling him. Because of that some girl he wants to marry says no, people are beginning to see him in a certain light, because you want clickbait. If you love the artiste, stop that,” Okyeame further stated. 

The highly-respected Ghanaian creative, has received a lot of flak on social media for his philosophical stance on some social issues. In his recent times he has been the talk town for sharing photos of him in his 'Love Equation' boxer shots.

The episode on Showbziz A-Z had various professionals speak to how important it is for creatives to be physically and mentally sound. The show hosted Dr. Nana Danquah Nuamah, a psychiatrist at the Pantang Hospital; Dr. Joseph Bennin, a physician at the Donsoman Clinic, and Wise Letsa, a dietician.

Artiste managers Lawrence Nana Asiamah aka BullGod and George Mensah-Britton also shared their thoughts on roles talent managers play in ensuring the sanity of their brands.