A forty member delegation from IESE business school in Barcelona, Spain and CEIBS in Shanghai China have paid a courtesy call on the management of Ghana’s local liquor giant, Kasapreko Company Limited.

The objective for the visit was to understudy the performance of businesses across Africa, which they themed “Africa is the next place”.

Leader of the delegation, Professor Paddy Miller said the Kasapreko company was chosen out of many as a result of their respectable performance on various markets, both local and international and its immense contribution towards national economic growth.

“It is part of our aim to identify the factors behind the success of some African companies and why others also collapse”, Prof. Miller noted.

Fascinated about the operations after they toured the facility and the success story of Kasapreko Company, Prof. Miller indicated that comparatively, Ghana has a lot of potentials than most countries within the sub- Sahara region, but quickly warned against bad political system in the country that must be curbed.

In the same breath, another group of MBA students from Bently University, Massachusetts, USA, also embarked on a facility tour of the company.

The visit was made up of Emerging leaders MBA and the professional MBA class.

According to Prof. David Schwarzkopf, senior lecturer of Bentley University and leader of the delegation, this was the second year that the university is running this international MBA program, which joins their full- time day program, now called the emerging leaders MBA and its part- time evening program.

The students are finishing courses on innovation and the visit to Kasapreko Company limited was intended to showcase to the students, conditions that are necessary to support individual or group business creativity.

Receiving the delegation, Deputy Managing director of Kasapreko, Richard Adjei indicated that the company recognizes at least 30% revenue a year, an achievement the company has chalked for over a decade now.

He also stated that the company currently records about 500,000 cases as a result of increments in their production as compared to previously, when the company was only able to record ten cases on yearly basis.

Mr. Adjei also added that the company hasn’t recorded any significant or major loss for the past ten years, and attributed it to it the company’s unique selling preposition.

Acknowledging their loyal patrons and consumers, Mr. Adjei said the success of every product is linked to its high level of acceptance and consumption and pledged the company’s commitment to ensuring that the value and authenticity of their products is not compromised, since the aim of the company is driven by ‘customer satisfaction” at all times.