Executive Director of AfroNation Ghana, Ruddy Kwakye has described as erroneous the perception among Ghanaians that our music is not yet plugged into the international market.
According to him, the availability, patronage and use of digital platforms by both artistes and music lovers means music from Ghana is already on the international market.
Speaking on Showbiz A-Z on Saturday, Ruddy Kwakye said that, “there is a system that we are already part of. If you pick your phone today and download Shazam, probably 99.9% of the time you are going to find that local song you are listening to on shazam.”
“That means we have been plugged in already. When was the last time you saw a CD release from your favourite artiste? When was the last time you saw a billboard that says CDs being sold at Kantamanto, rather not listing any of the streaming platforms? So, it is untrue to say we are not plugged in,” he stated.
The music executive said despite the claims that the industry is not making progress, he believes there has been a massive growth over the years.
Ruddy Kwakye explained that what needs to be done is to find ways to get people across continents to discover Ghanaian music since it already exists on digital platforms.
He stated that on a daily basis, there are numerous contents being released by creators across the globe and thus, creators in Ghana need to do more than what others are doing to get the needed recognition.
“Nobody is getting it wrong. There are probably a billion people going after the same market. All of these people that are going after these markets actually are doing something, which means we need to do ten times more than they are doing. We also need to be able to spot when we have openings to be able to actually go in,” Ruddy Kwakye added.
- Martin Amidu: The arrogance and impunity of power – Parliamentary rejection of 2022 Budget statement
- Beware of Kabuki dance to reverse irreversible rejection of 2022 budget – Amidu
- Majority and Minority meet separately ahead of ‘fresh discussions’ on 2022 budget
- Didier Drogba hosts tonight’s Ballon d’Or event
- ‘A job is much more than an income, it is a key to dignity, self-reliance and empowerment’ – Duffuor
- Reform of legal education system necessary to accommodate current realities – Akufo-Addo
- Akufo-Addo is running ‘democratic-autocratic’ government – Amidu
- 25 illegal Ghanaian residents in Germany to be repatriated
- Ghana is not a secular state – Sam George
- 2022 budget: Speaker’s decision is proper but can be challenged – Inusah Fuseini
‘JS Saoura are bound to lose a home game’ – Samuel Boadu
Contributions of women to good governance ideal for democracy and economic growth – Diana Oppong Mensah
Meet Prof Elsie Effah Kaufmann’s adorable children
Soccer Intellectuals’ Abalansa denies attacking referee
Cedi depreciation has blown public debt by 30% – Kwabena Duffour
High cost of electricity, straight levy, access to credit remain major barriers to industrialisation – AGI
Bagbin travelled to Dubai with a skeletal staff – Speaker’s counsel
Uninsured government properties should be worry to everyone, not only insurers – Hollard Group CEO
Ghana ranked 5th most attractive automobile market in Sub-Saharan Africa – Report
SSNIT assures pensioners of regular payment of pensions
Oyoko Banda chief urges government to invest more in TVET
Cristiano Ronaldo hits out at Ballon d’Or lies: I’m never against anyone
Multimedia Group’s Ernest Manu named MCBIRD Fellow
‘The focus is to build a better NDC to contest in 2024 election’ – Duffuor
ADB fetes 2021 National Best Farmers