FanMilk has appointed Samuel Meyir Dery as the new Marketing Director to accelerate business growth.
Samuel brings over a decade of business and marketing experience to FanMilk, having previously held senior positions at Sabmiller PLC (Accra Brewery Limited) and most recently, Guinness Ghana where he was the Marketing Manager for Stouts, Adult Premium Non-Alcoholic Drinks (APNADs) and RTD.
With his new role at FanMilk, Samuel Dery will develop and execute creative marketing strategies that will accelerate the business and deliver consistent results whiles building trust for FanMilk’s brand portfolio.
While at Guinness Ghana, Samuel Dery is noted to have led the consistent delivery of the Malta Guinness Brand, he rolled out the #Rekognize Campaign which saw the unveiling of a new label to celebrate Malta Guinness 30 year anniversary.
He was instrumental in leading Guinness Ghana in investing GHS 10 million to support trade partners and customers to Rise Up from the impact of COVID 19 through a Retail Loyalty Programme dubbed Rise Up.
Under his stewardship, Samuel also led a team through a B2B Partnership with MTN to launch an NCP – Link Up which saw a guaranteed GHS 2 million worth of airtime given away which translated to a ROI of 13% and drove significant growth in brand health.
Some of his other achievements was leading a marketing campaign that won Guinness Ghana the best Guinness Market in the African Regional Market in 2016 and emerged the Malta Guinness Man of the year in 2020 for Africa.
A proven leader who has delivered significant business growth within the FMGC as well as the brewery industry, Samuel Dery embodies a unique blend of integrated marketing and creative acumen. His energy and ability to lead teams and organizations through fast-paced change and evolutionary business transformation will be something he will harness in this new role.
Latest Stories
-
Let’s prioritize research quality in higher education institutions for industrial growth-Prof. Nathaniel Boso
7 hours -
Herman Suede is set to release ‘How Dare You’ on April 24
11 hours -
Heal KATH: Kuapa Kokoo, Association of Garages donate 120k to support project
11 hours -
KNUST signs MOU with Valco Trust Fund, Bekwai Municipal Hospital to build student hostel
11 hours -
The influence Ronaldo has on people, Cadman Yamoah will have same on the next generation – Coach Goodwin
12 hours -
Gender Advocate Emelia Naa Ayeley Aryee Wins prestigious Merck Foundation Awards
13 hours -
South Africa bursary scandal suspects granted bail
13 hours -
Ecobank successfully repays $500m Eurobond due April 18
13 hours -
Re: Doe Adjaho, Torgbui Samlafo IV, call for Unity among Paramountcies in Anlo
13 hours -
Extortion and kidnap – a deadly journey across Mexico into the US
13 hours -
Rihanna says fashion has helped her personal ‘rediscovery’ after having children
14 hours -
Development Bank Ghana targets GH¢1bn funding for commercial banks in 2024
14 hours -
Shatta Movement apologises to Ghana Society of the Physically Disabled after backlash
15 hours -
Sammy Gyamfi writes: Tema-Mpakadan Railway Project; A railway line to nowhere
15 hours -
Bright Simons: Is the World Bank saving or harming Ghana?
15 hours