Indigenous beverage company, Kasapreko’s Alomo Sankwan has been adjudged brand activation programme of the year 2014 at the just ended Chartered Institute of Marketing (CIMG) awards  

Alomo Sankwan has become one of the most common and most sought after beverages in the country and special occasions hardly go on without it.

In a citation delivered to Kasapreko Company limited, the Professional Marketing Body said, “through the reward initiative of Kasapreko Alomo Sankwan it has gradually positioned Alomo bitters as the number one bitters in Ghana which serves as an appetizer before a good meal and has seen great patronage in the Eastern, Ashanti, Western and Greater Accra regions of Ghana.

“In a bid to escalate bonding with customers, build brand loyalty and intrigue customers, the Kasapreko Alomo Sankwan program has been using music, entertainment and food to generate excitement and a brand that has become synonymous with the weekend experiences of Ghanaians”, it said.

Radio presenter Abeiku Santana received the award on behalf of the company

The leading African beverage manufacturer has managed to drive the Alomo bitters brand by engaging customers at their favorite food joints accompanied by good music, guest artistes, games and giveaways to generate excitement in the bars and drive audience live on the radio.

The CEO of Kasapreko, Richard Adjei, said the company is working assiduously to bond with its customers and the award shows all the effort has paid off.

“We would like to say thank you very much to our customers for keeping us at number one for the past ten years in the spirit arena and there are a lot of programmes that we will be coming up with other than the Alomo Sankwan.

“There will be a lot of rewards that we are planning to give our consumers before the end of the year. We are coming up with a new brand that some of the proceeds will be sent to our charity homes to help the nation”, he added.

He disclosed that the company would in the coming months produce its own nonalcoholic beverages to compliment the already existing brand and satisfy its soft drink loving customers.

“So at any event, Kasapreko will be able to satisfy its different consumers and that’s our main strategy to become a total beverage company and to serve all likes of people” Mr Adjei said.

Marketing Manager of the company, Gerald Bonsu said he was excited and proud that the brand has been accepted and is patronized across the country.

“No matter where we went people loved us and that is because we have been consistent for the past 16 years being the authentic African herbal bitters and number one in the country”.