Sunu Assurances launched its new distribution channel, Ezisure, a mobile platform at their Head Office at Dzorwulu in Accra.

At the June 9 event, Chief Executive of the company, Mr Adeyemi Adetuwo called on all Ghanaians to cultivate a culture of insuring their property.

“At SUNU, our ideal world is one where insurance is easily accessible to every individual.” He also mentioned that “one does not need to experience loss or tragedy before considering insurance of property and business. Insurance and the culture of protecting one’s property against unforeseen circumstances need to be imbibed in Ghana and Africa as a whole and that is why we are launching this digital campaign,” he said.

Mr. Adetewuo described the Ezisure channel, as "an all-around, user-friendly, end-to-end product that anyone, anywhere, can access on their mobile phones without needing any assistance.”

He further stated that to make Ezisure accessible to everyone, it comes in three packages. He explained that "for the tech and text savvy, we have our WhatsApp platform where people can purchase any of our insurance packages by simply texting 0552571980."

"People who do not own a smartphone and aren’t conversant with Whatsapp can also patronize our USSD platform by dialling *711*733# on their phones to access our insurance packages. Corporate entities can also access our web platform to buy any of our insurance packages."

The ‘You Are Sorted’ digital campaign offers clients a promise of being in the best position to meeting all their insurance needs.

Offering various easy-access channels– their web platform, WhatsApp and USSD, SUNU has positioned itself as a customer-focused brand, providing maximum engagement avenues for the benefit of their customers and to satisfy their clients’ needs promptly.

Sunu Assurances’ aim is to deliver insurance to the door step of Ghanaians from all walks of life at their convenience.

Mr Adeyemi Adetuwo, went further to express the uniqueness of these new channels and service offerings and acknowledged the hard work his team put into the development and successful execution.