Lionel Messi opens the first adidas HomeCourt store in Spain as the guest of honour.

It was only fitting for adidas to invite their marquee brand ambassador and Barcelona icon, Lionel Messi, to cut the red ribbon at the launch of their new experiential store. 

The adidas HomeCourt brings to life adidas' proud and authentic sports heritage with a wide range of unique products combined with interactive activities for shoppers.  

One of the main features of the Barcelona store is a dedicated Leo Messi mini-museum including replicas of his four FIFA World Player of the Year Awards, special editions of the adizero f50 Messi, and his match shirt from the 2014 FIFA World Cup Final. 

There are more than 20 HomeCourt stores globally since the concept was first rolled out in 2014.