The Multimedia Group Limited, in partnership with the Greater Accra Poultry Farmers Association, has rolled out a festive-season initiative dubbed the X’mas Egg Market, aimed at supplying eggs and poultry to consumers at reduced prices while helping to address the persistent egg glut confronting local poultry farmers.

The initiative forms part of efforts to support domestic poultry producers who have been affected by excess egg supply, falling prices, and rising production costs.

By creating a direct market link between farmers and consumers, the X’mas Egg Market is expected to boost sales for poultry farmers while ensuring households have access to affordable, high-quality protein during the Christmas season.

Ahead of the sales, Chief Executive of the Greater Accra Poultry Farmers Association, Muhammed Ali, urged the public to take advantage of the initiative to purchase locally produced eggs and poultry at competitive prices, noting that increased patronage will go a long way in sustaining the local poultry industry.

“Prices of these eggs by our members have been reduced. Some few weeks ago, there was a cry by poultry farmers about egg glut, now farmers have reduced their prices but the public are not enjoying the reduction so we are giving the opportunity to everyone to come to Joy FM premises from the 19th to 20th December to enjoy these farmgate prices”, he said.

On his part, Head of Marketing and Sales at The Multimedia Group Limited, David Max-Fugar, said the initiative underscores the company’s commitment to improving food accessibility for Ghanaians, particularly during the festive period.

He explained that the partnership aligns with Multimedia’s broader corporate responsibility agenda of supporting local industries while promoting healthy nutrition.

The X’mas Egg Market is scheduled to take place from Friday, 19th to Saturday, 20th December, at the Joy FM Car Park, and is open to the general public.