Ghanaian musician, Amelli, has launched a new clothing line called AMBtrends. 

AMBtends is an abbreviation for Amellionboiz, a high school clique of three boys (Amelli, Kojo Williams, and Chance) who came together in November 2015 to build something bigger than themselves. 

It all began in 2016 at Chemu Senior High School in Tema. 

They grew to seven members and began projects after winning the best High School clique in High School and being the first high school clique to represent on the High School Cliques Segment on TV in 2016. 

Amelli is not only a versatile artist but also the founder and Chief executive officer for the AMBtrends whereby he outlined specific missions to make his Clothing Collection a great success. 

The AMBtrends collection aims to make an incredible impact on all sectors of the world, especially helping the poor and needy. 

It also tends to help the less privileged who have so much talents and need help to enable them make their dreams become a reality. 

On the other hand, "Seven Even" which is a clothing line and the name of his incoming album translates to "Perfect Heaven," will serve as a fund-raising project to enable him to shoot a music video ahead of the release of his album.

According to Amelli, his clothing line was inspired by the world brand Gucci because it is simple, one-of-a-kind, and elegant.

Under the AMBtrends, there's also a foundation called Smile Empowerment which is a Non-Governmental Organisation which seeks to touch lives especially.