Nestlé Ghana has launched a nationwide consumer reward campaign offering more than GH₵5 million in cash and prizes, with the company targeting over two million consumers and families.

The campaign, dubbed the MILO Energy To Start promotion, was launched at the company’s head office in Dzorwulu, Accra, and is expected to reach consumers across the country.

The promotion features a range of prizes, including educational scholarships, bicycles, cash rewards, refrigerators, smartwatches and an electric family car.

Speaking at the launch, Nestlé Ghana’s Category Manager for Beverages and Dairy, Myron Otoo, said the initiative was intended to recognise the longstanding relationship between MILO and Ghanaian families.

He said the campaign was among the brand’s biggest consumer promotions, reflecting its commitment to rewarding the loyalty of consumers who have made the product part of their everyday lives.

“For generations, MILO has helped fuel Ghanaian families with energy to learn, play and take on each day like true champions,” he said.

Nestlé Ghana’s National Sales Manager, Jacob Odoi, described MILO as one of the company’s most widely distributed brands, noting its strong connection with consumers across the country.

He said the brand had become closely associated with the Ghanaian lifestyle and the values of championing achievement.

Consumers can participate using specially marked 400g tins and 20g and 37g packs bearing unique promotional codes.

The campaign forms part of Nestlé Ghana’s efforts to engage consumers through a nationwide reward initiative, with prizes available to participating families and individuals.