The newly inaugurated Governing Board of the National Film Authority (NFA) has announced an ambitious plan to engage at least 1% of Ghana’s population in a renewed effort to revitalise the local film industry.

At its first meeting on 19th August 2025, the Board set out a clear vision to strengthen distribution and exhibition, two of the sector’s most persistent challenges. Chairman Ivan Quashigah said the revival of Ghanaian cinema hinges on building strong, accessible platforms that will draw both audiences and investors.

“Our priority is to restore confidence in the Ghanaian film industry by ensuring that local content reaches audiences effectively. Distribution and exhibition are the lifeblood of the industry, and we are determined to create opportunities that make Ghanaian films accessible to every citizen while positioning Ghana as a film hub in Africa,” Mr Quashigah stated.

He explained that achieving consistent engagement from 1% of the national population, which translates to about 347,000 people, would significantly boost audience confidence and trigger growth across the entire value chain, from producers and distributors to investors and exhibitors.

The meeting also highlighted the Authority’s duty to assure both local and international stakeholders of its commitment to regulation, industry development, and collaboration with global partners. The NFA reaffirmed its mission to work with government, guilds, private stakeholders, and international institutions to build a sustainable and globally competitive film industry.

Those present at the inaugural meeting included Executive Secretary Kafui Danku-Pitcher, Deputy Executive Secretary James Gardiner, Mabel Cudjoe from the Ministry of Tourism, Culture and Creative Arts, Emmanuel Ofori from the Ministry of Communication, Digital Technology and Innovations, Dr Rebecca Ohene-Asah of the Institute of Film and Television at UNIMAC, Augustine Abbey from the Film Producers Association of Ghana, George Bosompim from the Ghana Academy of Film and Television Arts, Aseye Tamakloe from Women in Film and Television, Zakaria Abdulai from the Collective Management Organisation of Audio Visual Rights Owners, Rukiyatu Naa Ayikaley Ankrah from the Film Distributors and Marketers Association of Ghana, Alejandro Peterson Davids White-Cross from the Film Crew Association of Ghana, and Kofi Adinkra, Head of Business Development and Marketing at the NFA.

The NFA has called on industry players, investors, and partners to support its agenda of building a dynamic distribution and exhibition ecosystem that will drive economic growth, strengthen cultural identity, and raise Ghana’s profile on the global stage.