Nexans Kabelmetal Ghana Ltd has launched a new low-smoke anti-counterfeit cable designed to strengthen fire safety and combat the growing influx of fake electrical products on the Ghanaian market. The company says the innovation combines enhanced fire performance with embedded authentication technology, positioning Nexans strongly within Ghana’s tightening regulatory environment.

The Chief Executive Officer, Alexander Quarcoopome, describes the rollout as a continuation of the firm’s long-standing industry leadership.

 “Nexans Kablemetal was the first cable manufacturing company to be set up in Ghana and over the years, we have indeed been the leader in the cable industry. The introduction of the low-smoke anti-counterfeit cable is another stride in that regard. It enables the end user to authenticate the cable themselves simply by scanning it with the Nexans app. If approved, you know you are getting a certified Nexans cable, a decision that ultimately saves lives and ensures value for money.” he said

According to the company, counterfeit cables have distorted fair competition and exposed consumers to significant safety risks.

The new product allows users to confirm authenticity by scanning the cable itself using the Nexans mobile application. The cable is engineered to slow fire propagation and reduce dense smoke and toxic gas emissions during fire incidents. It complies with international standards IEC/EN 60332-1-2 and IEC/EN 61034-2.

The Energy Commission of Ghana has welcomed the innovation, calling it timely amid persistent electrical fire concerns.

Executive Secretary, Adwoa Serwaa Bondzie, says smoke inhalation remains a leading cause of fatalities in fire outbreaks.

“Electrical fire incidents remain a persistent safety concern in Ghana. While flames are the most visible aspect of these events, smoke inhalation and toxic gas exposure are often the primary causes of fatalities, particularly during the critical early stages of evacuation. By slowing fire propagation and reducing smoke emission and toxic gases, such technologies directly address one of the most lethal dimensions of fire incidents and improve evacuation safety.” she said

The Commission says the development aligns with enforcement of the Electrical Wiring Cables and Accessories Regulation 2023 (LI 2478), which aims to improve traceability, compliance and accountability across the electrical materials value chain.

Industry observers say the launch signals a growing shift toward safety-driven innovation and digital verification in Ghana’s electrical wiring market.