The Ghana Premier League will witness a massive boost from next week when one of the fastest growing banks in the country First Capital Plus is announced as the headline sponsor of the top-flight league in a whopping $10m deal.
According to insiders, the Ghana FA will receive $2m per year in a five-year sponsorship deal which will come as a massive boost for clubs across the country.
The news comes as a huge relief for clubs in the top-flight who have been complaining of lack of funds since Glo, the previous sponsor, defaulted on payment several times.
The league will now be named the First Capital Plus Premier League.
An unveiling event will be held next week where the exact details will be revealed as the immediate details of the deal can only be called speculation.
First Capital Plus, a former savings, and loans company, became a universal bank in August last year after its huge successes in that field.
They have cleverly dived into football sponsorship at a time when the Ghana Premier League is enjoying massive successes with its continental broadcasting deal with SuperSport.
SuperSport’s broadcast deal with the Ghana Premier League will give them unrivaled massive publicity needed to boost their operation, popularity, and future expansion plans.
The deal will give First Capital Plus publicity that no bank in the country enjoys in an industry that is hugely competitive.
Apart from the broadcasting on SuperSport, the GFA’s reciprocal agreement with radio stations over free publicity for sponsors in return for free radio commentary rights gives First Capital Plus massive exposure which cannot be quantified financially.
It will also tap into the virgin football industry which banks have ignored in the past as they will rake in new customers like the players, clubs, and the Ghana Football Association as well as football fans in the country.
First Capital Plus is the second indigenous bank to sponsor football in Ghana after Unibank took the sponsorship of the Black Stars just three months ago.
The top banks in the country, particularly the foreign banks, have been reluctant to sponsor football even though they make huge profits in the country and sponsor football in other countries like England.
Standard Chartered Bank and Barclays Bank, both British banks, have been accused of racism in certain quarters as they sponsor Liverpool and the English Premier League respectively but are reluctant to support football in Ghana.
Latest Stories
-
200 KNUST students trained as E-Learning Ambassadors
2 mins -
NIA must not aid illegal registration of voters in Pusiga – NDC warns
23 mins -
Ato Forson’s claim government is recruiting NPP loyalists into security agencies unfortunate – Mpraeso MP
26 mins -
New Companies Act ‘tolerates’ conflict of interest with disclosure, but… – Prof Abotsi
34 mins -
Kroos to retire from football after Euro 2024
47 mins -
Mobile money accounts with commercial banks hit GH¢18.69bn in March 2024
51 mins -
‘You’re trying to destroy me and Rock City, stop it’ – Bryan Acheampong slams Ablakwa
1 hour -
Hearts, Kotoko to play inaugural Democracy Cup as part of Parliament’s 30th anniversary
1 hour -
Unsatisfactory working conditions compel tanker drivers to declare an indefinite strike
1 hour -
Akufo-Addo swears into office new ministers and deputies
1 hour -
Prepare to pay more for petroleum products at pumps due to cedi depreciation – COPEC
2 hours -
Price agreed for sale of 4 SSNIT hotels fair and sensible – Franklin Cudjoe
2 hours -
Assemblies of God disassociates itself from Apostle James Nartey
2 hours -
Government is not recruiting NPP faithful into security agencies – Interior Minister replies Minority Leader
3 hours -
Fake Ghana Card numbers used in registering 17 persons in Pusiga – EC
3 hours