Audio By Carbonatix
Rwanda has defended its Arsenal sponsorship deal, which will see players sport ‘Visit Rwanda’ on their shirt sleeves, saying that it used tourism revenue to pay for the deal, not aid payments as alleged by the Daily Mail.
Speaking to BBC Radio 4, Clare Akamanzi, chief executive of the Rwanda Development Board, said the three-year deal was funded by "money that we directly generated from tourism".
She gave an example of how much the country makes through selling permits to see gorillas: "We sell 96 gorilla permits a day, each gorilla permit costs $1,500 (£1,300), that means we make more than $50 million a year."
She also said that what the country paid for the deal was less than the £30m claimed by the Daily Mail, but declined to reveal the figure.
We are delighted to announce #Rwanda has become the official tourism partner of @Arsenal and the Premier League football club”™s first ever sleeve partner #VisitRwanda #AFC @visitrwanda_now pic.twitter.com/o3O7jiX82b
— Visit Rwanda (@visitrwanda_now) May 23, 2018
The Daily Mail claimed the figure of £30m was almost half the amount the UK spends in aid in the country each year.
"First of all let me clarify the amount of money paid to Arsenal was less than what you mentioned," Ms Akamanzi said.
Ms Akamanzi added that Rwanda had reduced reliance on foreign aid from 80% of its budget a decade ago to 17% today.
"Rwanda has made choices to strive for self-reliance and economic development and to not perpetually look at itself as an aid recipient.
"Our goal is to not to remain a poor country. In fact, Rwanda's per capital income has tripled over the last 15 years," she said.
Latest Stories
-
Odorgonno SHS marks 86th anniversary
3 minutes -
Vote-buying impoverishes Ghanaians, weakens democracy – Chief Justice
7 minutes -
NSMQ 2026 : Serwaa Nyarko Girls’ SHS edges Wesley High by one point to secure slot at nationals
8 minutes -
IoD Ghana inducts new fellows, urges directors to strengthen governance and embrace continuous learning
8 minutes -
Maxima Media Group launches maiden edition of Foodies Choice Awards
10 minutes -
ICU petitions President Mahama to stop VALCO sale, warns of national action over job losses
15 minutes -
Ghana Medical Association demands ban on single-use plastics to protect public health
16 minutes -
Cutting expenditure isn’t savings: Prof. Isaac Boadi urges caution over Ghana’s economic indicators
17 minutes -
BoG mourns passing of Yaa-Naa Abukari II, pays tribute to his legacy of peace and unity
17 minutes -
Glasgow 2026: Ramatu Quaye eliminated after round 16 Flyweight loss to Canada’s Wall Amber-Jane
19 minutes -
WAFCON 2026: Why the Black Queens could end trophy drought this year
19 minutes -
Judiciary’s trust depends on integrity – Chief Justice tells public
26 minutes -
Egypt, Ghana to sign seven MoUs to deepen bilateral cooperation
28 minutes -
IES calls for law to guarantee supply of Ghana’s crude to Tema Oil Refinery
29 minutes -
Ghana, Egypt reaffirm strategic partnership as Egypt marks 74th National Day in Accra
36 minutes