Audio By Carbonatix
Rwanda has defended its Arsenal sponsorship deal, which will see players sport ‘Visit Rwanda’ on their shirt sleeves, saying that it used tourism revenue to pay for the deal, not aid payments as alleged by the Daily Mail.
Speaking to BBC Radio 4, Clare Akamanzi, chief executive of the Rwanda Development Board, said the three-year deal was funded by "money that we directly generated from tourism".
She gave an example of how much the country makes through selling permits to see gorillas: "We sell 96 gorilla permits a day, each gorilla permit costs $1,500 (£1,300), that means we make more than $50 million a year."
She also said that what the country paid for the deal was less than the £30m claimed by the Daily Mail, but declined to reveal the figure.
We are delighted to announce #Rwanda has become the official tourism partner of @Arsenal and the Premier League football club”™s first ever sleeve partner #VisitRwanda #AFC @visitrwanda_now pic.twitter.com/o3O7jiX82b
— Visit Rwanda (@visitrwanda_now) May 23, 2018
The Daily Mail claimed the figure of £30m was almost half the amount the UK spends in aid in the country each year.
"First of all let me clarify the amount of money paid to Arsenal was less than what you mentioned," Ms Akamanzi said.
Ms Akamanzi added that Rwanda had reduced reliance on foreign aid from 80% of its budget a decade ago to 17% today.
"Rwanda has made choices to strive for self-reliance and economic development and to not perpetually look at itself as an aid recipient.
"Our goal is to not to remain a poor country. In fact, Rwanda's per capital income has tripled over the last 15 years," she said.
Latest Stories
-
Digitalisation, AI key to Ghana’s tourism transformation – GHATOF
6 minutes -
Stronger GTA-private sector partnership needed to grow tourism – GHATOF
16 minutes -
Amazon eyes Ghana for broadband expansion after talks with Mahama
1 hour -
National Investment Quiz 2026: Six schools qualify for quarter-finals
1 hour -
‘Do not let Russia pay for its madness with lives of your people’ – Zelensky to Ghana, 46 other countries
2 hours -
6,079 promotion cases fully processed and paid – CAGD says amid nationwide teachers’ strike
2 hours -
Teacher unions to meet government Monday over nationwide strike
2 hours -
Photo story: Republic Bank-JoyNews Habitat Fair clinic wraps up after three days of housing solutions, expert engagement
2 hours -
National Peace Council urges investment in youth to sustain Ghana’s peace
3 hours -
Afenyo-Markin urges youth to speak up against injustice
3 hours -
CAF annuls Edo Queens victory, orders WAFU B final to resume from extra time
3 hours -
Interior Minister urges traditional authorities to enforce anti-bushfire bye-laws
3 hours -
3rd Republic Bank-JoyNews Habitat Fair Clinic ends on a high note after three days of strong patronage
3 hours -
Ten climbers missing after avalanche hits Himalayan base camp
4 hours -
NPP had more permanent fuel relief measures than current GH¢2 diesel cut – Amin Adam
4 hours