SIC Insurance Company Ltd has introduced an on-line service to facilitate convenient purchase and renewal of insurance policies by customers.The SIC e-insurance service, a first of its kind in the country will allow customers to buy and renew their insurance policy anytime and on any day, without having to visit any SIC office or agent in person.Mrs. Doris Awo Nkani, the Managing Director of SIC Insurance, who outdoored the service said customers of the company can also use the service to initiate claims.“All you need is internet accessibility from any location. You can access this service by going onto our corporate website...to create an account,” she said, indicating both motor and travel insurance could be bought using the service.Customers can also generate an invoice number with which they can use to make payments.Describing the service as the biggest innovation in the insurance market in Ghana, Mrs. Nkani noted that SIC Company would continue to explore various ways that would bring comfort to customers and entrench its leadership in the insurance industry.“Here the goal is to be fluid in innovation and not sticking to the old ways. Demographic and technological changes in today’s world demand that we meet the broad needs of our clients in more comfortable ways," said Mrs Nkani.Board Chairman of SIC Insurance, Mr. Max Cobbina, explained that the world is fast evolving into a cashless society “and so this is our contribution for the country to take its share and embrace such innovations that ensures adequate customer satisfaction.”