The Center for Grassroots enterprise (CGE) of the Street Children Empowerment Foundation (SCEF) with support from the Ghana Social Workers Union, UK has organised a workshop for parents of street-connected children on grassroots marketing to help grow their businesses.

The workshop was aimed at equipping the parents needed skills to effectively market their businesses for growth.

The Programmes Manager of SCEF, Mrs Joelene Anom-Clottey underscored the importance of the grassroots marketing workshop to the overall goal transforming small businesses and encouraged the participants to use the knowledge acquired to improve their small businesses and the livelihood of their families. She pledged SCEF’s continuous commitment to helping them become self-reliant.

According to Mrs Anom-Clottey, the challenges faced by small businesses as a result of the COVID19 pandemic requires the parents to adopt new ways of doing things so they can turn the fortunes of their businesses around.

“For your businesses to survive or bounce back from COVID, you need to begin to do things differently from what you were doing before the pandemic and effective marketing is what you need to take you there. That is why you must take this workshop seriously so you can position your businesses for growth,” Mrs Amon-Clottey added.

Street-connected parents trained on grassroots marketing

On his part, Mr. Isaac Agya Koomson, a consultant at Eksel Consult and facilitator of the workshop advised the street-connected parents to adjust their businesses to meet the evolving needs of their communities and become competitive in the market.

The workshop which was organized as part of CGE’s Grassroots Entrepreneurs Empowerment Programme (GEEP) saw participants taken through risk management, the establishment of businesses and how to grow their businesses.

Participants express confidence that theknowledge acquired will have a positive influence on the growth of their business.

“This training has really been very insightful. I have learnt how to put my target customers at the center of my business as that will help me to make more sales,” said Enoch Adjei, a participant

“I have been doing my small business for a long time now but I haven’t been able to expand it. Therefore, I am glad to be part of this workshop because, it has broadened my scope and I will use what I have learned to grow my business,” Augustina Kumado, another participant added.

CGE is a center of SCEF that is dedicated to empowering street-connected parents and other persons in street situations who are 18 years and above to become self-reliant through sustainable economic and business development education and opportunities.