The Makers Electronics Company has won the Promising Company of the Year award at the 2021 Ghana Business Awards held at the Kempinski Gold Coast Hotel in Accra.

The company deals in the sale of electronics and home appliances and offers services to Ghanaians from all walks of life

The company, which is about a year old, beat competition from four other companies in that category. In barely a year of its operations, The Makers Electronics has five branches: three in the Greater Accra Region, and one each in Kumasi and Takoradi respectively.

Chief Executive Officer of the company, Stephen Essoun, told B&FT that although the company started amidst the COVID-19 pandemic, it braved the odds to stay afloat.

“I give thanks to God for such wonderful recognition. Gaining such recognition from this prestigious organisation feels like Heaven on Earth. Sincerely, we started operating at a time Covid had taken over the activities of the world. My wife, Akua Saah Essoun, and I did not give up. We decided to grow the company irrespective of the world challenge and under a space of one year, we have been able to solve the home appliances and consumer electronics needs of the good people of Ghana as well as reducing the unemployment rate in the country.”

Mr. Essoun said the company is committed to expanding its branch network whiles offering competitive prices and discounts to customers.

“I see this award as a challenge to do more by opening more branches to continue to reduce unemployment, as well as helping solve the home appliances and consumer electronics needs of the good people of Ghana. Currently operating in Accra, Kumasi, and Takoradi, we hope to extend our branches to every corner of the country.

"It is our fervent hope that Ghanaians will continue to patronize our wide range of products, with undoubtedly the highest discount ever (up to 67%). We decided to give this discount because we want to make our products easily affordable by all. I want to use this medium to inform Ghanaians about our Black Friday promotion starting November 26 to 5th December 2021. All our products will be sold at factory prices.”

The awards, which was organised by Globe Productions in partnership with the Institute of Directors (IoD), Nobel International Business School (NiBS), Ipag Business School, Swiss Business School, and the Lincoln University with support from the Graphic Communications Group Limited and Media General, sought to promote business excellence nationally and internationally, as well as provide an unparalleled opportunity for networking among industry players.

The 4th Ghana Business Awards recognized and rewarded excellence across all sectors of industry in Ghana, and provided the platform for individuals and companies that played significant roles in the growth and development of the business sector.

It also promoted open dialogue between relevant stakeholders in public and private sectors on adopting the right strategies to stimulate post-Covid-19 economic recovery and ensure a future of hope and shared prosperity for all Ghanaians.

Themed ‘The Digital Economy, Making More Winners’, with a team of technical expertise (Awarding Board) and independent consultants, the award categories were modeled to recognise important commercial and industrial players that contribute significantly to the economy.

Latif Abubakar, the Chief Executive Officer (CEO) of the organisers of the awards, Globe Productions, said the awards are a benchmark of excellence.

He explained that the benchmarks for shortlisted nominees’ performance were based on key performance indicators (KPIs) in the standards of excellence, including information technology and competitive pricing.