Host of JoyFM’s Drivetime show Louis Kwame Sakyiamah known in showbiz as Lexis Bill has said government must explore the already existing potentials in the Creative Arts Industry and make the most out of it.

He said government should be looking at maximizing the already existing potentials in the industry rather than making new promises.

“I don’t think it’s a change that we need actually, it’s really more about maximising the potentials and making good use of what we already have,” he said.

He was speaking on the sidelines of Day 2 of the 2020 Vodafone Ghana Music Awards (VGMA), where he noted that there are a lot of potentials in the sector that can boost the economy if they are explored, yet lie unexplored.

His comments come at the back of promises made by the current administration to expand the Creative Arts industry if re-elected.

Government has promised new reforms in the sector including setting up large recording studios for artistes in some parts of the country, completing theaters that were started and constructing new ones, setting up the Creative Arts fund, among others.

However, Lexis Bill believes these are not critical needs of the industry. He said government must consider making the most out of the existing resources.

“It was just a few days ago that the NPP launched it’s manifesto going into the elections and there’s been conversations about what they’re doing for the Creative Arts sector and I think that there’s a lot more that needs to be done.

“I mean they’re talking about building studios and theaters and creating the Creative Arts fund and all that and I think that we are still not maximizing the potential of our Creative Arts or Entertainment sector enough,” he said.

He said it’s not about a change or making new promises but it’s about exploring and maximising the already existing potentials in the Industry to help boost the economy.

“It’s a billion dollar industry globally and we need to milk it. There’s a lot that the government can do, I don’t think we are maximizing it yet.

“I mean we’ve got a very rich industry so we really don’t need change but we need to actually expand the economy with regards to Creative Arts so that they can contribute more to the GDP,” he said.