PepsiCo, in partnership with Transmed Ghana Ltd, has launched the new Ceres Nectar range of Juices in Ghana.
At the launch held at the Labadi Beach Hotel in Accra, Isabel Coetzer, Commercial Lead PepsiCo Exports East, West and rest of World shared “Ceres Fruit Juices have become an integral part of the lives of Ghanaians over the past decade. Ceres is known for bringing the best of nature to Consumers with high-quality goodness and delicious taste in a wide range of flavours. We are therefore very excited to be able to announce that we have launched Ceres Nectars in Ghana. We now offer our Consumers and Customers additional uncompromising choices at a broader range of affordability”.
Karen Veysey, PepsiCo Marketing Manager for Juices, West East and Central Africa stated that “Made by the same tenth generation Master Juice Makers responsible for crafting the Ceres 100% range, this expanded range offering ensures that Ceres offers something for all Ghanaians, for all occasions”.
“The range has been developed based on extensive Ghanaian Consumer research. This gave us in-depth insights into Ghanaian Consumer preferences, wants, and needs. One key insight was that in addition to what is currently offered by the much-loved Ceres 100% range, Ghanaian consumers were also looking for juices with a thicker texture and a more intense, sweeter, fruitier taste. We listened, and that culminated into this exciting launch”, she added.
With their deliciously thick and fruity sweeter taste in every sip, Ceres Nectars are refreshing and satisfying and perfect for energizing and enjoying any time of the day. The vibrant and fun pack designs reflect the fruity deliciousness of the juices and the Consumers and Communities in which they are consumed.
Available in 5 flavours in 1L and 200ml pack sizes the new additions to the Ceres family in the Nectar range are:
A Fabulous Fusion of Bananas, Pineapples, Apples, Oranges, Peaches, Kiwis and Strawberries
A Cool Crush of Pineapples, Bananas, Coconuts and Pears
A Blazing Blast Apples, Bananas, Mangoes and Passion fruits
Mango Orange Twist
A Tantalising Twist of Mangoes and Oranges
A Blissful Blend of Sweet and juicy Oranges
According to PepisCo, all Ceres packs are made from recyclable material. The pack material is sourced from certified forests that are responsibly managed and meet the highest environmental standards.
The 200ml pack has an eco-friendly paper straw. It’s more than just a straw, it’s a sip towards a healthier country.
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