This year we've been served some of the best footwear designs we've ever seen, from A-Cold-Wall* and Converse, New Balance and Jaden Smith, Nike and Adidas.
Forget the latest Virgil Abloh-designed Nikes, however – the humble plastic clogs worn by NHS workers and chefs alike have become the footwear industry's big hitters.
Yep, 2020 belongs to Crocs.
As polarizing as Marmite, Crocs have secured famous fans such as Pharrell Williams, Nicholas Braun, Shia LaBeouf and even Steven Tyler, as well as collaborations with Balenciaga, Carrots By Anwar, Birkenstock and Post Malone. What's more, the team over at Adidas have seemingly noticed the popularity of the WFH-appropriate plastic slip-ons, as the brand dropped its own pair of polyurethane clogs over the weekend.
And now the biggest fan of the fugly, holey shoes has just snapped up his own collaboration. Justin Bieber, as well as favouring Air Dior kicks and Yeezy sliders, has been a long-time wearer and supporter of Crocs.
Last weekend he teased the hook-up on Instagram with a simple image captioned “Soon”, which showed a satsuma-orange pair of the plastic footwear emblazoned with charms (yep, Crocs charms are a thing), floating in a swimming pool.
Not only did this get fans of the “Sorry” crooner excited (the post has received more than 1.3 million likes thus far), but it also sent the latter's shares soaring by more than eleven per cent and trading spiked at a peak of.
Now it has been confirmed that this will be a collaboration with Bieber's apparel brand, Drew House. The unisex Drew House x Crocs Classic Clog pulls inspiration from the signature yellow of Bieber’s brand and includes eight custom Jibbitz charms.
Available now, you'll want to move as fast as the footwear brand's namesake creature if you want a pair – you can guarantee that thanks to the Canadian singer's pulling power, this will be the biggest Crocs drop to date.
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