Artist manager, Nana Poku Ashis, has shared the reason some young artists struggle with their careers today.

According to him, most of them are not humble enough to seek counsel from predecessors and industry greats.

Speaking on Daybreak Hitz with Andy Dosty, he explained that “even when you try to reach out to them, plenty of them do not open up.”

“Education is very important. We have been here for a very long time, so we understand how the system plays and sometimes we want to teach the young ones so that they can also elevate their brands but that’s not usually the case. Therefore, you keep the knowledge to yourself,” he said.

Ashis admonished that most young artists must learn to become business-minded because that is the only way they can make money.

Nana Poku added that young artists must also learn to network and build good relationships with people who will be beneficial to their careers.

“Most of the Gen Z’s do not have relationships with top brands, top managers, and people at the top. And how do you get those calls? So I will urge the Gen Zs – the new generations to build brands that are affiliated with bigger brands. Humble yourself and you will enter certain places. That’s how those calls will come to you.” he said.

The artist manager went on to commend musician Fameye, adding that the ‘Praise’ hitmaker will be great if he continues the path he’s currently on.

“This boy will be there and within a few minutes, he will complete a song on top of his head. And then he will ask you, ‘Father, how do you see this line? Should I add or take out anything?’ And that’s beautiful. That’s somebody who is going places.

“I have told him that he is the next Amakye Dede. If he looks carefully at his brand, pays attention to himself, he will go far,” he added.