Guinness Ghana Breweries Limited (GGBL) producers of Ruut Extra Premium Beer, Ghana’s first cassava beer has presented a sponsorship package of GHC27,500 to the Ministry of Food and Agriculture on Wednesday, December 4, 2013 to support this year’s National Farmers Day.

Solange Kuimo, Marketing Manager of Innovation at GGBL who gave the details of the package said, “GGBL’s sponsorship package includes 3 Tricycles, each to be awarded to the Best National Cassava Farmer, Best Regional Cassava Farmer and Best District Cassava Farmer”.

“In addition, the National Best Farmer will receive a monthly donation of 2 crates of Ruut Extra Beer for 6 months; the Best Fisherman will also receive a monthly donation of 2 crates of Ruut Extra Beer for 6 months. All 70 winners from the different categories will also receive 3 crates and branded shirts each of Ruut Extra Beer. Over 200 crates of GGBL’s assorted drinks including Alvaro and Malta Guinness have also been presented to the Ministry of Food and Agriculture to refresh farmers and dignitaries at the event”, Solange added.

Preba Greenstreet, Corporate Relations Director said "GGBL has been investing in local raw material sourcing for more than a decade; working in partnership with local farmers, key government ministries and agencies as well as researchers to help develop sustainable local raw materials for production. We are proud to recognise and support our farmers as we celebrate National Farmer’s Day."

Ruut Extra Premium Beer was introduced in December 2012 to provide a drinking experience that enables them demonstrate their national pride with a beer born from our own soil.

Since its introduction, Ruut Beer has been adored by many Ghanaians and adjudged the ‘Emerging Brand of the Year 2012’ by the Chartered Institute of Marketing Ghana (CIMG), a testament to the quality and impact it is making in local farming communities.