One of Ghana’s leading mobile app developers, MobileContent has introduced a new mobile app called StreamGH in the Android Google Play store, which allows users to upload videos, audio clips and informational for others to stream live and pay for it.

Currently, most videos and audio clips are either on Youtube, Godtube and other platforms where people stream for free, and the content owner does not earn any money.

General Manager for Innov8 at MobileContent, Jonny Abdulai told Adombusiness StreamGH allows musicians, movie producers and other content owners to stream music videos, movie clips, informational, and audio clips and earn a minimum of 20Gp per view.

“This means if you upload a video on our platform and people view it they pay 20Gp per view and we at MobileContent share the money with you the content provider,” he said. “This is better than putting your videos on platforms where you do not earn any money.”

Jonny Abdulai said currently videos from Ghanaian female African pop musician Becca are on the app. The videos are mainly Becca’s activities before and at the ongoing World Cup tournament in Brazil, including her live performance in Brazil.

He said very often Ghanaian musicians give out their songs to be used as caller ring-back-tone but that has proven not very profitable to them. Abdulai was however confident that StreamGH would help to not only popularize songs, artistes and movies from Ghana, but also earn the content providers some money.

“Unlike the other platforms where people could stream and sometimes download songs and clips for free, StreamGH does not allow the user to download the song, or clip – it only allows live streaming and the user also pays for every stream,” he explained.

Jonny Abdulai said currently there is a revenue share arrangement between the content provider and MobileContent, but “we have are integrating a new billing platform behind StreamGH, if that is completed, it will mean 100% of the revenue (20Gp per stream) will go to the content provider.”

He said content providers who put their songs, videos and clips on StreamGH would have to direct people to the app so that people would look for their content on that app and pay instead of on other platforms where they will stream or download for free.

“We believe out musicians in particular would have to be paid for their work and we are confident that this app will over time achieve that,” he said.

Cardcafe

Meanwhile, the company’s electronic greeting cards app, Cardscafe, which was launched about seven years ago has also recorded some 38,000 plus downloads worldwide.

Abadulai said over 5,000 of those downloads are in Ghana, 3,000 plus in Cote d’Ivoire, some 4,000 in China, and the rest are spread across Nigeria, Lebanon, Israel and several other countries.

“We believe Cafecafe is gaining popularity because when people send cards to their relatives and friends, there is always an opportunity for the recipient to install the app and that is working well,” he said.

Abdulai said Cardcafe still uses SMS as the platform to send cards but they are still working on making it an app to app communication when the number of download reaches anything between 50,000 and 100,000.

But currently the company has changed the user interface (UI) of the app and made it more likeable. The UI now looks brownish and more like a table shelf where cards are stored.

DailyGuide

Mobile Content has also launched a new app for the Daily Guide newspaper, where users could read every news content in the Daily Guide newspaper on that app.        

Jonny Abdulai said the app allows users to see even the famous Akosua cartoon plus pictures and videos that come with every story, adding that the app also allows users to refer to content in previous days’ newspapers.  

Meanwhile the company’s chat app, HollaChat is also in the Google Play store and they are currently working on a dating app called Kupid and another app for tourists to Accra called AccessAccra.

“Kupid is 90% done and we will be uploading it soon - AccessAccra is also 90% complete and it is now being populated with details of hotels, and places of interests, plus google maps of places for easy location,” Abdulai said.