Apple has announced its new iPhone 13, which can film "portrait mode" videos with a depth of field effect.
The new cinematic mode "anticipates when someone is about to enter the frame" and shifts focus to them, Apple said - something known as "pull focus".
It is the only smartphone that lets users edit this effect after shooting, Apple boss Tim Cook said.
However, most other features on the new model were incremental updates over previous versions.
The event was also overshadowed by news of a new security flaw in Apple devices that could expose users' messages.
Apple released a security patch on Monday for the previously unknown flaw, which could let attackers access its iMessage service without the user clicking on a malicious link or file.
New features
The new iPhone includes a faster A15 chip, a brighter display, and a battery life of up to 2.5 hours longer, and comes in new colours including pink, blue, "midnight starlight" and red.
The new iPhone will also have up to 500GB of storage with its lowest available storage rising to 128GB from previous models' 64GB.
Apple was also keen to stress its green credentials, saying the phone used many recycled materials - including antenna lines made from plastic water bottles, it said.
The launch comes as buyers are keeping their phones for longer before upgrading. Investment firm Wedbush Securities estimates that around 250 million iPhone users have not upgraded their phones in 3.5 years.
Paolo Pescatore, an analyst at PP Foresight, said many have yet to experience modern features.
"While many will see some upgrades as incremental, there are millions of users who have yet to upgrade to 5G. Therefore, this so called 'supercycle' moment is still relevant," he said.
The 5G connectivity is only available on the iPhone 12, released last year, and the newly-announced models.
In the second quarter of this year, Apple shipped 25.9% of all 5G handsets in the world, according to analyst firm IDC.
Marta Pinto, senior research manager at IDC, said: "With the new portfolio, this number will grow and consolidate the dominance of Apple in that space."
"Not being the first [to launch a 5G phone] paid off."
Apple also launched an iPhone 13 Mini, Pro and Pro Max.
The iPhone 13 Pro and Pro Max contain three cameras and what Apple calls "its most advanced camera system yet".
Its premium models include a Super Retina XDR display and ProMotion - which delivers adaptive refresh rates of up to 120Hz.
This allows for smoother scrolling, animations, and gameplay.
The iPhone 13 mini starts at £679, with the iPhone 13 starting at £779. The iPhone 13 Pro starts at £949, and the larger Pro Max £1,049.
Latest Stories
-
“I am the Austrian team boss with all my heart,” Rangnick turns down Bayern
3 mins -
Failed asylum seeker given £3,000 to go to Rwanda
5 mins -
Nigerian gasoline prices soar as shortages worsen cost of living crisis
24 mins -
Paris 2024: We will win medal at Olympics if government invests more – GPC President
29 mins -
Akufo-Addo calls for protection of Ghana’s democratic reputation and identity
31 mins -
Apple working to fix alarming iPhone issue
32 mins -
‘You won’t win GPL title without your own stadium’ – Bashir Hayford tells Kotoko, Hearts
36 mins -
Ryan Garcia denies using performance-enhancing drugs after beating Devin Haney
48 mins -
We must change phenomenon of moneyed elections – Raymond Atuguba
49 mins -
Accra Lions punished us for not taking our chances – Hearts of Oak assistant coach Abdul Bashiru
53 mins -
Biosafety Authority welcomes court’s dismissal of application seeking injunction on approval of 14 GMOs
1 hour -
Adaklu-Tevikpo murder suspect arrested from hideout
1 hour -
Asante artefacts return: Reawakening of Asante’s Soul
1 hour -
ECG attributes May 1 dumsor to rainstorm
1 hour -
Armed robbers attack Mobile Money agent in broad daylight at Tumu
1 hour