Crystal Health and Beauty Center has unveiled its partnership with Israel-based brand -417.
-417 is an exclusive and unique line of natural skincare products based on natural active components and minerals from the lowest place in the world – the Dead Sea.
Speaking at the unveiling ceremony, Dr. Kojo Choi, Head of Acupuncture and Natural Therapy, at Crystal Health and Beauty Center boasted of the healing benefits of -417 products to the skin.
“The water of the Dead Sea contains 21 minerals including magnesium, calcium, bromine and potassium. Twelve of these are found in no other sea or ocean and some are recognized for imparting a relaxed feeling, nourishing the skin, activating the circulatory system and for easing rheumatic discomfort and metabolic disorders,” he said.
Moty Fridman, the founder of -417 expressed his pleasure at partnering with Crystal Health and Beauty Center to distribute his products in Ghana.
He invited all and sundry to “explore our sensual textures, enjoy irresistible fragrances, see wishful, unexpected results and live the Dead Sea experience” as they use the skin care products.
The Israeli Ambassador to Ghana, Shlomit Sufa, welcomed the partnership.
She expressed her optimism that this was going to be “the first of many such partnerships between Ghanaian and Israeli businesses”.
-417 is a global skincare brand, sold in more than 30 countries in Europe, Asia, North America, and now Ghana.
Latest Stories
-
Western Regional House of Chiefs commends Bawumia for his humility and respect for traditional authorities
38 mins -
#JustTurned18: First-time voters critical to deciding 2024 presidential election
2 hours -
Video: EC lied that the cost per voter in 2020 was $7.7; it was $12.5 – Bright Simons
2 hours -
Former IGP passes on
2 hours -
Ejisu by-election: Kwadaso MP gave money to EC officials out of goodwill – Ahiagbah
3 hours -
Millennium City: Land owner breaks silence on fatal shooting of soldier
3 hours -
Photos of 2024 Aboakyer Festival
3 hours -
#JustTurned18: I now have an opportunity to use my thumb to bring someone into power – Excited prospective voters
4 hours -
OSP acted as a whistleblower transferring Cecilia Dapaah’s case to EOCO – Sammy Darko
4 hours -
IMF calls for tariff adjustment for energy sector cost recovery
4 hours -
Samson’s Take: Journalists, block the pretentious idiots
5 hours -
Real Madrid crowned LaLiga champions after Barcelona’s defeat at Girona
6 hours -
Daniel Otting Awuah elected SRC President of Ghana School of Law
7 hours -
Lawrence Ati-Zigi signs St. Gallen contract extension
7 hours -
We should be careful not to destroy our institutions without just cause – Serebour Quaicoe
7 hours