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Technology

Elon Musk set to become number-one influencer on Twitter

Mr Musk is the first influencer to become chief executive of their favourite platform

Tuesday, 17 January 2023 is the day analysts predict Elon Musk will become the number-one influencer on Twitter.

With 120 million followers, his account, @ElonMusk, is already the second most followed, after @BarackObama, the former US president, which has 130 million.

And following a meteoric rise in the month since he bought Twitter, Mr Musk's will inevitably overtake, statisticians at Social Blade say.

This will be an unprecedented moment.

The social-media industry has never before seen a platform with a chief executive who is also its biggest personality.

So if Mr Musk is to become both Twitter's chief executive and its "chief influencer", what are the implications - for the billionaire and for the website?

BBC News has asked experts for their thoughts on three key statistics.

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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.